March 2011
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Monthly Archives: March 2011

Online Marketing Now Accounts For 25% Of All Advertising In UK

According to an item on today’s BBC News website, online marketing has broken through the £4bn barrier and now accounts for a quarter of all advertising spend in the UK.

Last year the value of online marketing grew by a whopping 12.8%, three times as quickly as it did in 2009!  Perhaps, more significantly than even these figures is the fact that online advertising actually out-paced  the rest of the advertising market – proving that if you have got a point to make or a product to sell, your website and online presence are now your two most valuable tools.

Ian Barber of the Advertising Association says there is one clear attraction which is boosting online spending: “It’s targeted, it makes it easier for brands to work out who they’re advertising to.”

And this is by no means the end as online spending is expected to grow further, with increasing broadband speeds making the internet even more accessible and attractive.

To find out more about harnessing the power of online marketing please visit our website.

Posted by Frances Berry

Achieve Real Results With SEO London Services

If you have a website but are concerned that it isn’t really delivering the volume of traffic or creating the level of awareness that you need for your business then you may want to consider the benefits of working with an SEO London company.

If you haven’t got a website, then firstly what planet are you on? And secondly, don’t you think it is about time you got one?  Don’t worry because your London SEO company will most likely offer web design services as well so you can have a fully optimised website and on-going search engine optimisation services all through the same company.

Search engine optimisation is a complex and time-consuming process and thus should only be attempted by the experts.  There are plenty of people out there who claim to be experts but you should trust only those SEO companies who appear competent and able to complete their own SEO – a simply way to check this is to see what keywords they rank for.  If they don’t rank for major SEO and associated keywords, using both local and generic search terms, then chances are they don’t have the knowledge and experience to get your business ranked for your favoured keywords either.

An SEO London company can bring many benefits to your business, such as increased traffic, improved search engine listings for targeted keywords and an increased online presence thanks to social media marketing, organic SEO services and email marketing campaigns.

Aside from the offsite search engine optimisation services, your London SEO company will also provide onsite SEO to make sure that your website is search engine friendly.  This will include adding relevant keywords meta data to the site, adding XML sitemaps and installing analytics software to enable you to track the number of visitors to your site, where they come from, how long they stay on the site and what keywords, if any, they used to find you.

There are many more benefits to using SEO London services and to find out all you have to do is pick up the phone and contact your local SEO company (after doing a search and finding them on page one for some SEO keywords, that is!).

 

 

If you want to find out more about SEO London then why not visit the SEO it Right website where you can browse their full range of London SEO services.

Posted by Frances Berry

How Much Are You Paying For Your SEO

Ever wondered if you are paying too much for your seo? Not sure who to compare to? Look at the link below it will give you some good isight to how much you should be paying your search engine optimisation company.

http://www.seomoz.org/blog/seo-pricing-costs-what-should-you-charge-how-much-should-you-pay

Here is the price list taken from the website. Bearing in mind the prices are in Dollars and we are an UK based company.

Service Low End Mid Range High End
Site Review + Consulting $500 $2,500 $10,000
Hands-On Editing of Pages/Code $2,000 $10,000 $50,000
Manual Link Building Campaign $500 $5,000 $20,000
1-Day SEO Training Seminar $750 $4,000 $12,000
Keyword Research Package $100 $500 $2,000
Viral Content Development + Mktg $1,000 $7,500 $20,000
Web Design, Development + Mktg $5,000 $25,000 $100K+
Monthly Retainer for Ongoing SEO $2,500 $7,500 $20,000+

Posted by Frances Berry