April 2012
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Monthly Archives: April 2012

What are rich snippets and why do we need them?

If you haven’t heard of rich snippets then don’t worry you are not alone, however you can expect to hear much more about them in the future. Rich snippets provide a better quality and more effective search result by pulling more information from your website or blog – namely the author, their picture and a ‘more by…’ link.

Author rich snippets are beneficial because:

  • They make these search results stand out from the rest of the listings
  • They help build up trust for the website
  • They encourage people to read more posts/articles from the same author
  • They lead to better qualified traffic as searchers come to know what to expect when they click on your results.

Basically a snippet can help you to stand out from the crowd and in an increasingly competitive marketplace which is subject to algorithm changes, being more than just a number on the list will keep you ahead of your competitors.

Rich snippets are relatively new so now is the best time to take advantage of their power, particularly in this post-Panda world.

For more information on rich snipppets why not visit our website where you can find out how we can help you get your name out there.

Posted by Frances Berry

How To Benefit From Bespoke SEO

So many SEO companies offer set packages and campaigns that it can be off-putting to the consumer because often their needs are not catered for in these off the shelf packages. Set packages make it easier for the business to keep a track of what their customers need and how their campaigns should be run but surely the best companies are those that place the emphasis on what is best for their customers not what is best for them?

With this in mind many search engine optimization Midlands companies are now looking to tailor their services to meet the exact needs of each and every one of their customers. By offering this kind of bespoke SEO package not only do they demonstrate their flexibility and personal approach but they can also price more correctly for the amount of work that is being done.

Bespoke services in any trade are appealing to customers because they feel as if they are getting a product or service that is personal to them. Although they may have to pay a little extra for the convenience of having a fully tailored service the investment will be worth it if they are receiving something that is much more suitable to them than a standard, off-the-shelf package.

Also the customer will feel as if they have got a more personal service if the product or service they are purchasing has been specially tailored to meet their needs. Rather than being another number on the list they will be grateful for the extra mile their supplier has gone to in order to satisfy these requirements.

Whether it is a search engine optimisation Midlands company that people use or one that is based nearer to their location, finding out more about their bespoke SEO packages and being honest about what they want in terms of results and how the campaign can fit in with their way of working could be more beneficial to them in the long run as they will have more control over what they are paying for.

Posted by Frances Berry

The True Value Of An SEO Link Building Service

When people talk about search engine optimisation they will most likely talk about two things – rankings and backlinks. It is these two things that will demonstrate whether a site has had SEO work done on it and will also provide some way of grading the site against other websites. Generally speaking the more backlinks a site has and the more keywords it ranks for the more popular it will be. It is also important for these backlinks to be built from a wide variety of referring domains as this is what gives the backlinks a higher quality score with the search engines.

In the past an SEO link building service may have had a bad name as people perceived this to be a quick way of buying poor quality backlinks in order that they can dominate the SERPS (search engines results pages) in a relatively short space of time. However, now that this way of building links has been discredited you are much more likely to hear the phrase SEO link building services attached to SEO in its entirety because optimisation is still build around link building.

Whilst the nature of the beast may change – and this will involve Google making endless algorithm changes to keep SEO experts, website owners and online customers on their toes – the principles behind SEO will remain the same. Building backlinks based on relevant keywords that point to relevant pages on a website and are embedded in quality content SEO articles is the best way to achieve SEO success in the current climate.

An SEO link building service can provide this quality and relevance to help businesses build up their brand awareness and create a name for themselves in the increasingly competitive online marketplace. This will be important because so many people use the internet to search for the products and services they need and if businesses do not maximise their use of the online marketplace they will almost certainly lose ground and potential customers to their competitors.

Aside from the standard optimisation packages, SEO link building services will also provide other associated products such as social media interaction, blog creation, email marketing strategies and onsite advice all designed to help the business to make the most of the potential of the online marketplace and put their business firmly on the map.

Posted by Frances Berry

Taking a holistic approach to SEO

SEO in itself is a hotly contested topic at the moment. With endless algorithm updates to deal with and the ever evolving role of social media, as an SEO expert you simply cannot sit still because to take your eyes off the ball for even a day or two could be catastrophic. That said, even with so many changes coming into SEO on a regular basis, there are certain things that remain the same and a lot of it really comes down to common sense rather than technicalities.

So what can you do to make sure that your SEO is going to be beneficial to your business and to your customers?

First of all your website and your brand needs to have value before your start optimising it. There is no point, after all, investing time and money in optimising a website that will deliver a poor quality visitor experience. If you have a website or are looking to get a new one built it must focus on what makes you stand out from the crowd and what makes your product or service different from the next business offering it because if not visitors will simply go elsewhere and your bounce rate will go through the roof. Delivering a high quality user experience once people land on your site is as important, if not more important, than getting them there in the first place.

Secondly, your SEO approach needs to be holistic in that it should integrate with other marketing campaigns. If offline marketing is concentrating on a particular product or target market, the awareness this generates may mean that people want to look online for additional information so it is important that the website is geared up for this and the relevant keywords are optimised.

Thirdly – don’t get too caught up in SEO trends – what is prioritised today by the search engines may well be old news by tomorrow. So rather than worrying about should you be on Google+ or should you optimise for a certain keyword density concentrate instead on creating great content, keeping your customers informed and delivering a fantastic user experience because when SEO delivers increased traffic to you, you need to know that you are in a position to convert.

To find out more about the right way of doing SEO why not visit our website?

Posted by Frances Berry

What To Do if you have Writers Block

Believe you me when you have written as much as I have writers block comes as no stranger to you. You sit there in front of a blank screen or piece of paper and the only thing that comes out is either something you have said before or nothing at all. It happens. Not just to writers and copywriters but also to business people who are trying to update their online content to keep their blog posts fresh and thus give all the support they can to their search engine optimisation services provider:

When it comes to SEO you cannot use content you have used before and you absolutely cannot copy and paste content from elsewhere (despite how well it reads and how useful it is). Google will not like you at all if you copy and paste and so everything you write about must be fresh and unique, however that is not to say that you cannot find inspiration from elsewhere…

1) Read around your subject area – Just because you can’t copy content doesn’t mean you cannot read about something interesting and then put it into your own words.

2) Think about what your customers want to read about – special offers, discounts, new product lines, new branches opening – all of these things are interesting to your client base so make sure you use your blog to keep everyone up to date.

3) Use resources you have created for seminars, conferences and other events – these can be broken down into short posts and thus used as content over the period of several weeks or months.

4) If all else fails talk about the weather…well not literally but just give people an update about what is happening in the company – you could use the blog to write about new members of staff or perhaps interview employees or customers to create a feature blog each month.

There are so many ways in which blogging will help your website so remember to link each post back to the relevant page on your website so that people can find out more. If you need help with content management services or want to find out more information about our SEO link building services please do visit our website for more information.

Posted by Frances Berry

What does Google mean by over-optimisation?

Many websites have been penalised recently in the latest Google algorithm update for having bad links – some have found messages via their Google Webmaster tools to say that they have been penalised for having bad links and since Google is not one for necessarily explaining what it means by this we are left to guess what has happened.

Rest assured at SEO it Right none of the latest algorithm changes have affected us as we don’t subscribe to the quick link building strategies of some of the big SEO companies but if your site has been worked on by another internet marketing services company or you want to find out more about what could constitute these bad links read on.

Over-optimisation is bad news – but what could Google mean by it? Here are our top three guesses at what could be making Google frown:

• Too many keywords on the page
• Link exchanges
• Poor content

And this is the key – it is the content that Google looks at first – not your meta data, not the number of keywords you have on your page but the relevance and the fact that your content is interesting and well written. If you stuff a page full of keywords and clearly make it look as though you have done everything you can to optimise that page but completely ignored how the content reads and whether it will be useful or interesting to anyone that comes across it then you may well have stepped into the over-optimisation trap.

Food for thought? Well it pays to keep your content fresh and interesting before you even think about optimising your site so make sure the affordable SEO services company you choose can do this for you ?

Posted by Frances Berry