June 2012
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Monthly Archives: June 2012

Google Panda one Year on

There has been a lot of talk about what Panda did and how it affected websites but I don’t think it has ever been explained in better detail than in the following infographic provided on the Search Engine Land website

If you find it hard to digest lengthy articles about algorithms then this is the only image you will need to know.

Of course, quite what is going on with Penguin is a different matter altogether and until Google stops rolling out updates we are unlikely to have a clear idea of what it was meant to eradicate, however we do await a nice Penguin infographic with bated breath – so if there are any out there please do let us know!

Posted by Frances Berry

The SEO Process

Ever wondered what is (or what should be) behind the SEO process?

Well wonder no more as we have put together a visual explanation of what should go on behind the scenes at your SEO company

 

Create your own mind maps at MindMeister

Basically this gives you an idea to the key areas that should take place within any online marketing campaign – namely onsite SEO, offsite SEO and social interaction.

 

If you suspect that your SEO company is not doing some or all of these things then it is about time you asked them why! SEO is not a singular process it is a combination of many factors coming together and it is only through this combination of different aspects that websites can improve rankings and businesses can increase their online presence overall.

Posted by Frances Berry

Mobile SEO

It makes sense that in a world where we are all on the go, more and more people are using their mobile devices to access the internet.  After all who has the luxury of being sat at their PC all day?  With a smartphone you can access the internet wherever you are – in the car (though not when driving), on the train, at the office, on the beach or at home in bed.

In fact the mobile phone is the first thing many of us look at in the morning and the last thing we look at before going to sleep so ensuring your website can be found in Google mobile search is now more important than ever.  Mobile usage now accounts for around 10% of worldwide internet usage – this is a figure that is constantly growing and in some countries is as high as 50%, which explains why mobile SEO is now so important.

Google has officially released a set of recommendations for how to build mobile websites that work well for the user and comply with what Google is looking for.  These include:

  • Configuring sites so that they serve all devices on the same set of URLs – i.e. so each URL serves the same HTML to all devices and just uses CSS3 media queries to alter the way the page renders on mobile devices – this makes it easier for users to interact with the page and also makes it easier for Google to crawl the content.

Since this information now exists it stands to reason that Google will be looking more favorably on those sites that render correctly on mobile devices.  Now you may think that your rankings on Google mobile are irrelevant but when you stop to consider the number of people that access the internet in this way then really you should be looking to maximise your rankings on mobile search more than anything else!

For more information on website design, mobile rankings and SEO in general why not visit our website www.seo-it-right.co.uk.

 
Posted by Frances Berry