Monthly Archives: August 2012
Building up awareness about your business and brand within your local area should be paramount to any organisation and perhaps it does go without saying but it seems not everybody gets the right end of the stick.
I will cite an example of a phone call one of my colleagues took some months ago from a double glazing company based in Birmingham. They wanted to know how long it would take to get on page one of Google for the generic keyword ‘Double Glazing‘. After pointing out that the competition was fierce for such a keyword and that it had probably taken a considerable amount of time and SEO effort to get the companies ranking on page one for this keyword my colleague asked the pertinent question ‘So you want to attract business from across the UK then?‘ to which he was given the answer ‘No, of course not we are based in Birmingham and only want to do business in our local area‘.
Why then do businesses shun local SEO and immediately plump for high competition keywords that are so vague and will probably never deliver any targeted traffic? I am guessing they either see the search volumes these keywords pull in and think that they would like a slice of this pie or they believe that if they rank for a generic term they will somehow filter through to their target market.
Either way those of us in the know will see things differently and in this case what my colleague suggested is that they look to optimize their site to begin with for the local keywords that will deliver targeted traffic from people searching for their products and services within their own geographical area, thus maximising their presence within their locality first before expanding further afield – after all it is always more cost effective to businesses to have local customers as it costs less on travel, delivery and so forth.
We offer a range of local SEO services so why not stop by our website or give us a call to find out more.
Posted by Frances Berry.
For all those cynics who spend their time decrying the lack of jobs and saying that graduates have no prospects we have news for you….SEO (Search Engine Optimisation) is the place to be! This vibrant industry can offer IT graduates a place to develop the skills they have learned at University and use this as a foundation to build a career in the exciting world of internet marketing.
If you don’t believe me take a look at this video about our very own SEO it Right graduate Ridwan and listen to his thoughts on working in this industry:
Working with Birmingham based Graduate Advantage has enabled SEO it Right to develop a team of well rounded individuals who are looking to expand their knowledge in IT and in particular online marketing.
SEO is all around us – we all search online to investigate new products or services, make a purchase, read the news or catch up with our friends so the positioning of websites in the search results is something that affects everyone that ever uses a PC, laptop, smartphone or mobile device. There is no getting away from the fact that online advertising will continue to grow along with the associated services such as social media, combine this with the fact that we are all trying to keep up with what the search engines demand and you have a fantastic industry to be involved in.
Many branches of IT are in decline but SEO is very much on the up so if you like a challenge and want to learn new things within an industry that caters for the creative and technical mind – search no further than search engine optimisation.
Thanks to Graduate Advantage for making this video as part of a wider project to encourage young people that there are fantastic employment opportunities out there.
Posted by Frances Berry.