Monthly Archives: December 2012
We would like to take this opportunity to thank all of our customers past and present for their support over the past twelve months. We look forward to more great things in 2013 and it is sure to be an exciting year in SEO! Best wishes for a very Merry Christmas and a Happy New Year!
Search Engine Optimisation is basically a method of pushing a website onto page 1 of the top search engines. Most internet users who type a keyword into their internet search toolbar will only look at the results of the sites which are featured on page 1, rarely do they bother to scroll down to look at those which are on page two onwards. Nowadays we expect results instantly; we don’t want to have to spend time searching through text to find what we are looking for.
SEO works by identifying relevant keywords to the website and optimising them so that when an internet user types the keyword into the internet search toolbar, that particular website will appear on the first page of the listings. The keywords can be optimised in a couple of ways.
Firstly, an article needs to be written around the subject area of the chosen keywords. The content of the article must be fresh and original, no cheating copying and pasting from somebody else’s work! The articles can then be submitted which will create backlinks to the site – the more backlinks there are, the more favourable Google will look upon the site.
Social bookmarking and bookmark pinging can also create some great backlinks so it is well worth including this as part of the SEO campaign in order to help increase rankings.
No SEO expert can give a timeframe on how quickly a site can move up in the rankings, it is an organic process and provided it is done correctly it will work over time! Some websites will move up in the rankings quicker than others, it really depends on how competitive that particular industry is. With plenty of time and effort, positive results should be seen long term.
If you are interested in an SEO campaign for your business or if you would like to find out more information on SEO, feel free to contact us at a time to suit you.