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Monthly Archives: April 2013

Why Interesting Blog Posts Are Still So Important

Most people who have worked in SEO for some time are very familiar with the key phrase ‘content is King’, but how many still see this as a crucial part of keeping vital traffic flowing to a website?  Research carried out by Search Engine Journal shows that Google will keep re-visiting a site which submits new content onto a blog, but unless the content is interesting, relevant and of course unique, it will not maintain a high presence on the search engines.

Google is interested in a site’s bounce rate, which will invariably become very high if the content on the site is not interesting for visitors to read.  The higher the bounce rate, the less authority the site will have which could potentially affect the number of visitors which will access the site.   Trying to keep a visitor active on the site is absolutely key.  Inevitably, the more they learn about the company the greater potential the business has to actually make a sale on site which is the ultimate aim of any business.

So the question is what should be done to keep readers interested in a website and encourage them to spend longer on site?  The answer is pretty simple – write some relevant content which is interesting to read!  If you’re not too creative yourself or if you don’t have time to sit writing content on a regular basis, then simply hire some high quality copywriters and provide them with some relevant topics and information so they can go away and create some fantastic copy.

Make sure you update your blog as often as possible – two or three times a week would be ideal, as if you try to update the blog on a daily basis you may find yourself running out of ideas on what to talk about.  Submitting copy which is up to date and relevant to the latest news as well as incorporating your own business is always useful, though don’t use your blog as a direct selling point as it can turn readers away.

Ensure that the title of your blog post is relevant to the content – after all readers will simply click away from the page if they feel the post is not what they thought it was going to be about.

If you’d like to find out further information regarding SEO or copywriting, then feel free to get in touch with us or visit our website at www.seo-it-right.co.uk, we’d love to hear from you!

Claire White

Maintaining The Client Relationship

SEO helps because

•• More Reach means more visitors.
•• More visitors take more Actions.
•• More Actions lead to more Results.

And then…
•• Results can be improved with more targeted Reach.
•• More targeted Reach leads to more qualified visitors.
•• More qualified visitors take more desirable Actions.
•• More desirable Actions lead to better Results.

And so on.

While the client might value Result metrics the most in a
routine report — and you might front-load a report with them —
you may still want to show Reach and Action metrics as backup for
your current strategies and suggestions for future improvements.

For example, are you successfully increasing Reach metrics, but
there’s not a parallel increase in Actions over time? Perhaps the
website’s visitors aren’t the business’s target audience, and for SEO
reasons you need different or better content to reach the target audience.

Or let’s say that both Reach and Action metrics are improving, but
Results aren’t. Perhaps your client’s website needs improvements to
its navigation, content, forms, shopping cart and so on — all things
that your online marketing agency can test and optimize.

The bottom line: measure and report metrics that you can sell and
a client will buy because the need for your SEO services is obvious.
Once the initial need is filled, your reports will indicate the next obvious
need in the cycle of online marketing.

Chances are, your client will hire you again.

Article excerpt from Raven Tools