February 2015
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Monthly Archives: February 2015

5 Ways to Improve your Engagement through Twitter

Your tweets will soon be visible in Google search, meaning that anything you tweet about could potentially help your business to be found online.

Twitter has once again struck up a deal with Google, which means that tweets will soon appear in Google search in real time. What does this mean for your business?

Well, if you don’t already use twitter, now is the perfect time to get acquainted with its quick and easy interface for sharing news, getting into topical conversations and carrying out vital customer service.

If you’re already au fait with the Twitter interface and use it regularly to grow your brand awareness, this latest announcement should have you quite excited, as it is a way to make your twitter content reach a wider audience.

With the promise of search visibility, however, there is more pressure to get things right so here are our 5 top tips to help you improve your engagement through Twitter:

  1. Understand your Twitter audiencethere is nothing worse than seeing companies copy the same social updates across all of their platforms. Not only does it suggest you can’t be bothered to tailor your message to your engagement through twitteraudience, but it will also generate less engagement. The majority of people use Twitter like a news feed – scanning down the tweets until they find something they are interested in – which makes it a great platform for saying something newsworthy, topical or even challenging. Keep it short and sweet
  1. Make use of the right resources – when you send a tweet there are a few things you need to remember:

Link back to your website, blog, landing page or other resourceto enable the reader to find out more information.

Use hashtags not only will these help your tweets be found more easily, but they also enable you to join bigger conversations

Use images as people quickly scan their Twitter timeline for interesting tweets, those with images are more likely to catch their eye, so using images is a great way to increase engagement

  1. Don’t be afraid to askif you’ve got something important or newsworthy to share, don’t be afraid to ask for a retweet or RT. By keeping your tweets under 110 characters people will be more likely to engage with your updates as they can retweet and include their own comments.
  1. Tweet at the right timedepending on your audience there are certain times of the day or days of the week when your tweets will have a bigger impact:

B2B – engagement is higher on weekdays. 12 noon and 6pm have the best click through ratio and if you’re looking for retweets try 5pm

B2C – engagement is higher on weekends and Wednesdays

  1. Know when not to tweet knowing when to tweet is crucial, but so is knowing when not to. If you overdo it by posting too many tweets in a day, then your audience may start ignoring you. Also remember to keep the mundane task talk to a minimum – it might be ok for celebrities to announce they are having a lie in or enjoying a slice of toast for breakfast, but brands need to steer clear of this banality unless they can put a really interesting spin on it!

Promoting your Tweets just got easier

Twitter has also recently introduced a quick promote feature – making it easier for businesses to promote their tweets to a wider audience. Whilst it doesn’t have the sophistication of the Facebook paid promotion feature in terms of defining your audience, it is definitely a step in the right direction.

If you need help building your brand on social media why not give the SEO it Right team a call on 0121 308 0219 to find out more about our social media campaigns?