Congratulations to Adam Berry of SEO it Right for becoming fully SEO certified with SEO Certification.org. Adam has gained full professional status!

Yes it has finally happened, the big switch a lot of us have been expecting the switch from Yahoo to Bing.

Last week Yahoo! fully switched to using Bing’s technology to power its search results in the US and Canada.

Basically what this means is whenever you run a search on yahoo.com you get exactly the same results as on Bing. The only things different are the navigation, some universal results (except images and videos) and related searches.

The organic search results are completely identical and if you look at the links in the footer of Yahoo! results page you’ll see a ‘powered by Bing’ sign.

By the look of it Yahoo’s site explorer will be operational until 2012, this is used by many SEO’s and on-line Marketer’s.

People are no longer searching in printed directories, newspapers and magazines to locate the services and products they need.  According to recent research the recession has not dented online advertising growth and as more and more consumers turn to the internet as their business directory, it is imperative that organisations take advantage of this and use local SEO Birmingham services to maximise their online performance.

Your local Birmingham SEO company can assist you to improve your regional, local and national listings with the search engines.  Through keyword research and article writing, carried out by your supplier of SEO Birmingham based or otherwise, numerous backlinks will be created to your website and it is these backlinks that improve your position with the search engines.

This organic search engine optimisation is very important as it builds up over time and helps you to maintain a good position in the listings.  By incorporating a blog into your existing website you can also further your popularity and improve your listings.

Blogs are naturally search engine friendly as they are updated regularly, plus they are a great way to showcase articles, photographs, news and anything else that you don’t necessarily want on the ‘static’ pages of your website.

A page one listing on Google is what everyone wants, so the best solution can sometimes be to complement organic search engine optimisation with a pay per click campaign.

Pay per click allows you to buy your way to the top of the search engine listing for keywords and phrases relevant to your business.  It generates instant traffic to your website, so all you have to worry about is converting leads into sales and coping with the increased enquiries!

Your supplier of local SEO Birmingham services can manage a PPC campaign for your business as well as introducing you to the advantages of using social marketing.  By creating and managing an account with Twitter, Facebook or other social networking sites you are able to shout about what you do to a much wider audience and increase the online presence of your business.

Social media is creating a new ‘influence economy’ where people are chatting online, via instant messages and social networking, about products and services, thus creating brand awareness and spreading their own marketing messages, potentially about your business.

There are many other ways in which your Birmingham SEO company can improve your online potential, so why not give us a call and find out how online marketing can increase your sales.

We have a brand new service coming up! This is a social bookmarking, we can add your web site/pages or blogs to the service, this will add crucial high PR backlinks to your site and also gaining traffic from the social bookmarking sites themselves, new sites can also benefit from this as it can massively speed up the indexing of web pages. If you would like more information on this please contact us HERE

I received this today from one of our proud and happy clients, the email says it all!

SEO Heap, great site with lots of free tools to check your backlinks etc…

As of  13th May 2010 we have achieved page 1 ranking status for one of our clients Ideal Scaffolding. This is for the premium keyword ‘scaffolding’ take a look HERE

If you would like to achieve similar performance please call us on 0121 288 2787

Many more businesses and people are now launching their own websites. As of today there are above 100 million websites accessible on the internet and the number increases every single day. To be sure that your site gets more hits than similar web pages it is useful to sign up for a free SEO analysis.

It does not take long to have a professionally made website put together. There are various website design software available that can be used easily by anyone with a basic understanding of the internet as well as 1000s of specialist companies who can build a site in no time. Even if you have wonderfully designed web pages they will not get placed highly be search engines without the use of the newest search engine optimisation methods.

Through the data given by an SEO analysis you will be able to understand just how a search engine will view and read your web pages. It is the perfect way to make changes that allow your website to have a greater reach.

Unless your web pages appear in the first few pages of results in searches relating to your sites keywords then you will not get many hits. It is possible to have a basic website appear number one in the search results if the SEO techniques are understood and implemented correctly.

No matter how much you have spent on your website, by having a free SEO analysis you can make changes to the programming to ensure that your web pages will be seen by as many people as possible. The analysis will give you the tools to enable you to make the decisions needed on what optimisation you need on your site or blog or both.

If your website is offering a paid service or product then it is even more important that you receive the best SEO placement. Internet marketing and shopping are now overtaking conventional means of trading, understanding search engine optimization can mean the difference between failure and success.

Discount Office UK were in the process of launching their new website when they approached SEO it Right to obtain advice and support for their online marketing.

We recommended a two-tiered plan involving a Pay Per Click campaign backed up by organic SEO.

We agreed that we should target the local areas first – Walsall, Wolverhampton and Birmingham – and designed a pay per click campaign built around the right keywords for those areas.  Discount Office now appear on every page in the West Midlands for numerous keyword combinations

The brilliance of Pay Per Click is that traffic is instant but to sustain a high number of targeted visitors to your website you need to build traffic organically as well.   We implemented offsite SEO (articles, social networking plug ins, ping back services, etc) to maintain Discount Office’s good search engine rankings and within two weeks of starting this they were number 1 for certain keywords such as ‘stationery supplies’.

Ideal Scaffolding contacted SEO it Right as they wanted to revamp their existing website and improve search engine listings in their local area.

We began a website rebuild, making the site more accessible and search engine friendly, whilst still incorporating their existing logos and colour schemes.

Shortly after we launched a Pay Per Click campaign to drive traffic to the new website, this immediately put Ideal Scaffolding on page 1 for a huge amount of keyword combinations encompassing the scaffolding industry.    The campaign was a great success and brought the company from a ‘quiet period’ headlong into the buzz of constant enquiries after just 4 weeks.

To complement the PPC campaign and ensure that the website would be fully search engine optimised on a long term basis we also provided offsite SEO, including article writing and submission and linked Ideal Scaffolding up with the major social networking sites so their business would get continuous promotion.

Introducing the Yahoo! and Microsoft Search Alliance Microsoft® and Yahoo! have now received regulatory clearance to form the Yahoo! and Microsoft Search Alliance in the United States and European Union. This milestone is an exciting step in our efforts to give your business a time-saving and cost-efficient way to connect with a larger combined audience of potential customers.

This should all prove to be interesting and welcome competition to Google especially for the Pay Per Click market as it should drive prices down. Here at SEO it Right we already use Microsoft’s Ad-centre and much prefer the interface to that of Google adwords

This should have all taken place by the end of the year 2010.

Is Google starting to roll out it’s new results page? According to Search Engine Land it looks as if this is true. It looks like more and more people are seeing the new look from Googles results page and it appears to be a 3 column page, we know that Google have been testing this for quite a while now but it looks as if they are slowly rolling it out.

Although these are relatively small changes, it shows that things are happening behind the scenes over at Google. It is also interesting to see Google adding more elements to their SERPs pages.

Businesses need to move away from the traditional methods of promoting their goods and services to embrace the power of online advertising.

According to a recent report by Forrester Research, the global downturn is set to accelerate the shift of media spend to the internet.  Spending on online advertising has already topped £3 billion in the UK and it is predicted that by 2013 the web will account for over 15% of all European advertising budgets.

There are several ways to make online advertising work for your business but one of the quickest and most effective ways, in the short term, is to employ a Pay Per Click Program management company to launch a PPC traffic campaign.

Pay Per Click (PPC) is a form of online advertising that allows you to buy your way to the top of search results pages for search phrases relevant to your business.  Businesses buy advertising on specific search phrases and are then charged each time a person clicks through to their website.

Pay Per Click is a relatively low cost method of driving increased traffic to your website and as it generates traffic immediately, it is quick way of creating a buzz about what you do.  You can’t say this about the more traditional methods of advertising – imagine having to wait weeks for the yellow pages to arrive on the doorstep of your potential customer, only to find they will not read your advert because, like 70% of people, they use the internet to locate the products and services they require.

Then there is the lack of flexibility with traditional advertising methods – once an advert has been placed in a directory, magazine, or other printed material there is no way you can change it until the next edition is issued and then you will incur additional costs.  With a Pay Per Click campaign, managed effectively through a PPC Management company, you can have all the flexibility you want as keywords can be adjusted, added or deleted according to current market conditions.

Whilst traditional advertising strategies may be effective in the long term, pay per click is ideal for short-term advertising campaigns and if you cannot wait to see advertising spend converted into sales, PPC can offer an immediate return on investment especially if your website can process sales online.

It comes down to this – people are searching for what you sell at this very moment and if you are still relying on the unopened Yellow Pages, your competitors will be laughing all the way to their online banking homepage.  Think now, embrace the power of online advertising and if you do it right (i.e. employ a professional PPC management company) you will drive those customers away from the competition and towards your website.

I have recently started to become much more aware from feedback from local business that the effectiveness of advertising in the Yellow pages is coming to an end of it’s days. To be honest the printed yellow pages in our household goes directly into the dustbin as all my searches for anything is done online. I know of many companies that have been spending £5000 + on yellow pages advertising. Taking out a Pay Per Click Program or PPC campaign would be much more effective.

Many companies are find this transition difficult to understand as the Yellow Pages has been there for a long time, as we all know nothing stays the same for ever.

PPC is almost instant traffic which means you can quickly test out keyword profitability and landing page performance. If the campaign returns a profit and a good ROI then of course you will want to continue it.

Starting a Pay per click program can work out to be hugely successful if done correctly, it may be something that you or your company should maybe consider. Any pay per click search engine campaign will need to be managed properly to maximise the ROI (return On Investment). There are many pay per click services around choosing the right one is crucial.

Google goes against the grain and runs a TV ad:

Is this because of pressure from Bing? Whatever it was Google has made history!

Test out our brand new FREE SEO tools for you to use:

• Submit to over 300 search engines and directories.
• Keyword Density Analyser
• Competitor Analysis
• Position Check

Find them all HERE

The last update we had on top search queries was showing what was commonly listed on Google for SEO it Right and was good for the short time that we seo it right had been around. If you now take a look at an updated screen-shot you will see quite a difference! This is in only 6 weeks later than the first one

As you can see from the image on the left the four sets of keywords that are now ranking with Google, there are other keyword combinations with other search engines but this example is just to show you the Google rankings for SEO it Right.

There is a combination of local GEO targeted keywords and National and global targeted keywords. These have all been achieved over the last few weeks.

Beginning with local seo is the most important place to start. Local seo is important because it helps you optimize your traffic to a specific group of localized prospects. You can then move on to a wider audience.

We have now achieved page 1 ranking in Google for the keyword combination ‘west midlands seo’ This is a great achievement in such a small amount of time. Take a look at the image and see.

If you would like to achieve the same with your choice of keywords then contact us or get your FREE SEO Analysis

What To Look Out For When Choosing The Right SEO Company

1. You will want to be sure the SEO company you choice can offer you realistic results. If you are being told that your site will be ranking number one within the first month, you should proceed with caution, as this is not a realist outcome. Some SEO companies promise page one very fast and quite often it is achieved by spamming the search engines the problem with that is yes you will appear on page one for about a week and then slip all the way down again and the search engines will penalise you for it.

2. You will need time and patience to get your desired results. Top ranking results are gradual, you will not get instant gratification. But true organic rankings are well worth it in the end.

3. You want to do business with an SEO company that is able to properly communicate what services you are paying for, and how they work. If they use a lot of words that you are not understanding, and are not fully explaining what it is they will do for your company, then you may want to reconsider utilising their services.

4. Look at their ranking and the ranking of their customers. Most companies should be able to give references and should have a good page ranking and site ranking both for their own company and for those who are their clients. If they are not accomplishing this for their current clients, then chances are they aren’t going to be able to do this for you either.

5. There are many scams out there, so you should beware! Signs that the company is not legit include: shadow domains, when keywords are included in the address bar, if you are unable to tell the difference between your search result and advertisements, requests your FTP account information or root access to your server, and various other suspicious activities.

6. A company that requires long phrase keywords should also be approached with caution. Long phrases is not a great way to achieve good rankings. Your keywords should be relevant, and not something that is unlikely for someone to be looking up on the Internet.

7. You should never be required to link to the SEO, as this is often inadvisable and has no affect on search rankings.

8. Don’t be afraid to ask questions. Questioning is one of the best ways to find out not only the history of the company that you are considering dealing with but also about the services that they are going to provide for you. Hesitancy to ask questions can cost you big money in the long run. So don’t stop until you know everything you need to know about this company and their business.

It Pays To Learn About West Midlands Search Engine Optimisation

SEO is much in demand which is why it pays to understand more about search engine optimisation and also optimisation companies in West Midlands. In fact, if you are looking for West Midlands companies that can help you with search engine optimization you will find that there are numerous services available that offer very competitive pricing and with a little bit of research it is easy to find a company that will help you with your optimisation requirements.

A search for suitable such companies will of course throw up numerous options with very reasonable prices. Some amount of research will be required if you want to succeed in picking the best options.

If you live in the West Midlands area and you are also running an online business then you must be sure about optimization in West Midlands and also about search engine optimization in the region called West Midlands. The first step you need to take is research and find out what are the services for optimizing your website that are being offered in this part of the world. To understand more about search engine optimization services companies in the West Midlands you will need to distinguish between companies that are normally engaged in web design and who offer optimisation services in addition to the design work; and, you need to also look at companies that are dedicated providers of optimisation services. Such as SEO it Right

The best way to pick the right search engine optimization company in the West Midlands is to look for an optimization services company that has much experience in dealing with customers in the West Midlands and it also helps to deal with a company that employs professionals that are dedicated experts in optimization because only these people will be in a position to provide the best and most reliable services to you.

The best method of finding a suitable search engine optimization company in West Midlands is to narrow your search to those companies that have prior optimization experience in dealing with people of the West Midlands. A company that has a team of dedicated experts in search engine optimization will always be a better choice as these companies will be in a stronger position to offer more reliability and better quality of service.

You must, before dealing with a search engine optimization services company in the region called the West Midlands, ensure that the company employs the best techniques in search engine optimization so that you get more desirable results.

When looking at ways to improve your search engine page rankings be sure to also take into account the fact that search engine optimization companies in the West Midlands charge their own rates for different services. So, it pays to ask them to provide a free quote and to then compare these till you find the company that offers you the best deal.

An example of Birmingham SEO GEO targeting using the keyword combination of ‘Birmingham SEO’ as you can see after 16 days since the

SEO  it Right website went live we have reached position 15 on Yahoo which is on the second page.

As you can see from the example that the competition on this keyword is over 4,500,000!

Page 2 in just 2 weeks!

This is what can be achieved using the services of SEO it Right. Take a look at the screenshot.

This is using the keywords ‘ Birmingham local seo’

Contact us and see what we can do for you alternatively fill in the FREE seo analysis form and get your detailed review on your current website with what can be done to dramatically improve your rankings

Natural Links Are Best

SEO it Right has been in concept for a very long time indeed, various projects have been undertaken prior to the website being put together. The time had finally come to put a name to this SEO engine. The team came up with the name to front the idea and of course the skill set.

SEO it Right went live on Thursday 18th November 2009. We started on the task to gather the rankings for various keywords that belong to the SEO sector of the market. Normally for Organic rankings to start to take effect it can take anywhere in the region of 3 months plus to become indexed and then start to climb in the rankings. The date is 1st December 2009 and we achieved page 1 and rank 2nd after 2 weeks!

Much more to come!

SEO it Right Email Marketing

There are those who think to facilitate bulk email marketing has developed into a thing of past. There is no need to spend money on bulk email services but it is incorrect to think in this way. The growth of online commerce shows the existing potential in this type of marketing. SEO it Right Email Marketing Services can help you with this. Your business and service can grow with the help of email marketing as it is a kind of target or direct marketing in which a simple message, e-zine or newsletter is sent to a enormous list of email contacts. It is a cost efficient way of marketing your goods and services all around the globe. You can build a respectable customer rapport with the help of email message in new or established organisation.

You can improve traffic to your website with the help of bulk email marketing. It is not simple to draw traffic to your website on your own efforts therefore you can use the help of seo services such as SEO it Right on your websites to optimise and increase ranking. Your marketing strategy must be able to convert your visitors into customers. Email marketing is among the greatest ways to convert your readers to purchase their essential product or service from your company. You must provide valuable content on your newsletter to compel readers to visit your website.

You can create customer loyalty in your customers with the help of bulk email marketing. Create and send to them exciting information and content for the simple fact that people would evaluate your message afterward. A few paragraphs are sufficient to bring customer to your website or blog. You can develop your brand image in the minds of people with the help of email messages. You can customise your market to achieve a great response from your email marketing. There are many ways to personalise your emails for the reason that this technique brings an excellent chance to create relationships with your readers. People send on interesting content to their email contacts which increases your brand popularity inside your market.

Everybody knows about various types of advertisements and marketing but bulk email marketing is the largely the most effective method. You can acquire various worthwhile tools that can automate the process of sending emails. They contain features like management of email contacts, sending scheduled emails and auto responding to complete the process in a proficient way. You can hire creative writers to create compelling, appealing and valuable content for your customers. Email marketing is very common marketing strategy for online and offline businesses. This is a cost effective method of marketing but it can bring a great number of valuable customers to your organisation. If you would like more information regarding SEO it Right Email Marketing Services then please contact us

Do Not Become Obsessed

Clients can easily become obsessed with on-page Search engine optimisation (SEO) constantly tweaking and changing title tags, keywords, headings, and on-page content. While all of these activities are important at the right place and time, people shouldn’t get obsessed with it. Do the necessary work up front, make some decisions, and then move on.  Here at SEO it Right we try to tweak just the right amount

Tweaking on-page content on existing pages quickly begins to offer you diminishing returns. In addition, you probably have limited resources for SEO. As a result, every minute you spend tweaking (and re-tweaking) on-page factors is a minute you don’t spend on promoting the Web site (collectively this includes, link building, PR, and social media reference building). Link building takes huge amounts of time, don’t waste the time on other things.

SEO it Right Will Get You On The First Page

SEO it Right is a Birmingham based search engine optimisation provider.  We are a local service, which means that by targeting Birmingham SEO we can find local clients and make it easier for them to find us.

This doesn’t mean that Birmingham SEO is the only area we work in.  Local searches are vital for businesses to gain prestige in their own area and we will optimise your site to ensure it targets clients in your local area.

Whether your business is involved in manufacturing goods or providing services, online presence is very important and SEO it Right will make sure your business can be seen online.

Businesses simply cannot ignore the importance of Search Engine Optimisation as more than half of all web users use search engines like Google at least once a day.

Online searches are driven by demand, with over half of online purchases being preceded by research.  Customers are searching for your services and products to it is important that they can find your site or they will look to the competition.

So ask yourself whether your site is easy to find online? Can potential customers, requiring the goods or services you offer, find you?   If they cannot you will undoubtedly miss out on the opportunity to increase sales or bring in extra work.

Birmingham-based SEO it Right services offers website reviews, thorough expanding keyword research, research into your competition, page optimisation, inbound link campaign, submissions to directories, submissions to search engines, regular reporting, analysis and recommendations.  Our services are suited to the individual company’s requirements and we always ensure that you are satisfied with the service we provide.

Let SEO it Right help you achieve top rankings for Birmingham SEO with Google, Yahoo and Bing.  These major search engines are the key to driving traffic to your website, but if your website isn’t optimised for these search engines how will they find you, let alone your customers!

SEO it Right services based in Birmingham

• Comprehensive website review
• Full and thorough expanding keyword research
• Competitor research
• Optimised pages
• Inbound link campaign
• Directory submissions
• Search engine submissions
• Regular reporting, analysis and recommendations

Let SEO it Right help you achieve top rankings for Birmingham SEO

Natural links are best

Search engine algorithms value high quality natural links, including links that appear to be natural. Just any old link from anywhere is of very little use. Submissions of links need to have relevance to the industry or service that they are being linked to.

Quality incoming links are VERY difficult to obtain. Besides innovative link baiting viral strategies, it takes time spent hunting for special link opportunites, weeding through opportunities that are not valuable, knowing how to gauge the value, legitimacy and relevance.

Building links is very time consuming but given time very well worth it in the long run.

What is SEO (Search Engine Optimisation)

The word SEO is an abbreviation for search engine optimisation. Seo is a process by which websites are optimised so that they can be seen favourably to the search engines and raise the visitor’s traffic by making websites rank higher in the search engines like google, yahoo, Ask and Bing and many others although the first three are by far the biggest.  The higher the search engine ranking normally leads to more visitors which in return leads to more sales.

The beauty of gaining organic rankings is that it is like having a salesperson working for you for free!