Why Interesting Blog Posts Are Still So Important
Most people who have worked in SEO for some time are very familiar with the key phrase ‘content is King’, but how many still see this as a crucial part of keeping vital traffic flowing to a website? Research carried out by Search Engine Journal shows that Google will keep re-visiting a site which submits new content onto a blog, but unless the content is interesting, relevant and of course unique, it will not maintain a high presence on the search engines.
Google is interested in a site’s bounce rate, which will invariably become very high if the content on the site is not interesting for visitors to read. The higher the bounce rate, the less authority the site will have which could potentially affect the number of visitors which will access the site. Trying to keep a visitor active on the site is absolutely key. Inevitably, the more they learn about the company the greater potential the business has to actually make a sale on site which is the ultimate aim of any business.
So the question is what should be done to keep readers interested in a website and encourage them to spend longer on site? The answer is pretty simple – write some relevant content which is interesting to read! If you’re not too creative yourself or if you don’t have time to sit writing content on a regular basis, then simply hire some high quality copywriters and provide them with some relevant topics and information so they can go away and create some fantastic copy.
Make sure you update your blog as often as possible – two or three times a week would be ideal, as if you try to update the blog on a daily basis you may find yourself running out of ideas on what to talk about. Submitting copy which is up to date and relevant to the latest news as well as incorporating your own business is always useful, though don’t use your blog as a direct selling point as it can turn readers away.
Ensure that the title of your blog post is relevant to the content – after all readers will simply click away from the page if they feel the post is not what they thought it was going to be about.
If you’d like to find out further information regarding SEO or copywriting, then feel free to get in touch with us or visit our website at www.seo-it-right.co.uk, we’d love to hear from you!
Maintaining The Client Relationship
SEO helps because
•• More Reach means more visitors.
•• More visitors take more Actions.
•• More Actions lead to more Results.
And then…
•• Results can be improved with more targeted Reach.
•• More targeted Reach leads to more qualified visitors.
•• More qualified visitors take more desirable Actions.
•• More desirable Actions lead to better Results.
And so on.
While the client might value Result metrics the most in a
routine report — and you might front-load a report with them —
you may still want to show Reach and Action metrics as backup for
your current strategies and suggestions for future improvements.
For example, are you successfully increasing Reach metrics, but
there’s not a parallel increase in Actions over time? Perhaps the
website’s visitors aren’t the business’s target audience, and for SEO
reasons you need different or better content to reach the target audience.
Or let’s say that both Reach and Action metrics are improving, but
Results aren’t. Perhaps your client’s website needs improvements to
its navigation, content, forms, shopping cart and so on — all things
that your online marketing agency can test and optimize.
The bottom line: measure and report metrics that you can sell and
a client will buy because the need for your SEO services is obvious.
Once the initial need is filled, your reports will indicate the next obvious
need in the cycle of online marketing.
Chances are, your client will hire you again.
Article excerpt from Raven Tools
What is the difference between white hat and black hat SEO?
Black hat SEO is essentially a sneaky way of tricking Google into ranking certain websites favourably. However, these methods are often unethical and are not to be recommended! The strategies may include cloaking, keyword stuffing, hidden text and also spamming other sites. Black hat SEO is basically a short term solution to a long term problem, as search engines will eventually penalise those sites which have been subjected to black hat techniques.
White hat SEO is the correct way of carrying out SEO. The techniques are organic and are fair to all internet users. White hat SEO will include producing brand new and original content for websites and blog posts and creating natural links between different sites.
As the internet is not currently regulated, it is very difficult to prevent some users from carrying out unethical and sneaky methods of pushing their sites onto page 1. Google carry out regular updates to their algorithms, partly as a way to banish black hat SEO and unfavourable techniques. It is also a way of keeping white hat SEO specialists on their toes; you can never take it for granted that a popular website will stay at page 1 forever!
Although some black hat techniques may produce much quicker results than white hat, Google will undoubtedly at some point pick up on these methods and will penalise those sites which have been optimised using black hat strategies. The rankings can completely disappear off the major search engines and it can take months to correct the faults.
It is therefore worth sticking with the ethical option to ensure that Google will reward the genuine hard work and effort put into a website and hopefully keep it at the top of the listings for as long as possible.
If you would like to learn more about SEO then we would love to hear from you!
Contact us via telephone or email.
The Importance of Keyword Research
As we begin another New Year and think what we are trying to achieve for our business it is worth revisiting the basics of Search Engine Optimisation. Search Engine Optimisation (usually known as SEO) is now an essential part of marketing for any business. Making sure traffic is coming to your website is vital to driving your business forward, bringing in new customers and keeping your current customers on board.
One of the foundations of good SEO is keyword research
. Good keyword research will help you to establish the words and phrases that people are using to find goods and services and making sure that they are placed throughout your website. If keywords are placed properly within your website then search engines such as Google and Bing will rank you highly for those words and your website will be displayed more prominently. The best possible outcome is for you website to appear on page one of a search. This inevitably means your website is more likely to be selected by the person doing the searching. All you need to do is convert that click into an order!
As a guide, any number of keywords can be selected but the more generic they are, the more competitive they are and the longer it could take to rank for them. For this reason it is more useful to select more specific keywords, which are not quite so competitive. A useful hint is to also utilise your local area and use a location as part of the keyword such as “gas engineer Sutton Coldfield”.
A reputable SEO company will be able to show you how highly particular keywords are ranked and suggest keywords that would work well for you. They can then select which keywords you would like to maximise. At SEO It Right we do this by writing fresh and original articles each month, using the keywords we have agreed with you. How many we work on depends on the package you choose with us, and we are able to be flexible with this as your needs change. Once those articles are written they are submitted to Google to index. This increases the number of backlinks your website may have which will increase your ratings
Keyword research is a vital tool in establishing your internet presence and using a good SEO company can really help you maximise your potential.
Posted by Frances Berry
Tips For Increasing Your Website’s Traffic for 2013
It’s the same for everyone – new year, fresh start. If you have a website which you wish to drive traffic to, here are a few tips which you could follow in order to get your site seen and talked about for 2013:
• Set up social media accounts. 2012 saw social media becoming more and more intertwined with SEO, so it really is becoming a necessity to set up Twitter, Facebook and Google+ accounts in order to increase brand awareness and get people reading about your site. Positive social signals are great for determining brand domains, so keep your social accounts up to date with new and interesting snippets of information.
• Create a responsive site. Research shows that more and more people are accessing the internet from mobile devices as opposed to a PC, so when designing a site make sure it is responsive and can easily be used from mobile phones, tablets and iPads. If the site is not easy to use from a mobile device then your bounce rate may increase as people get fed up trying to find information which cannot easily be seen.
• Keep writing fresh and unique content! This rule has been around since the start of SEO, however it is still just as important to make sure you keep your website content interesting and engaging for your readers. Make sure it is aimed at your target audience and is relevant to your site.
• Use a Rel: Author tag. If you’ve written something, make sure everyone knows it’s your creation! Adding a rel: author tag makes search results seem less clinical and readers can build up an element of trust with authors. It also gives you a chance to link back to other articles or blog posts which you may have written in the past which readers may be interested in taking a look at.
These are just a few suggestions of things for you to think about for your website, but if you need any further information or just don’t have the time to create your own regular Tweets and Google+ posts, why not set up a Social Media campaign with us at SEO it Right and we can take care of everything for you?
Merry Christmas from all of us at SEO it Right
We would like to take this opportunity to thank all of our customers past and present for their support over the past twelve months. We look forward to more great things in 2013 and it is sure to be an exciting year in SEO! Best wishes for a very Merry Christmas and a Happy New Year!
How SEO Could Help Your Business Get Onto Page 1 of Google
Search Engine Optimisation is basically a method of pushing a website onto page 1 of the top search engines. Most internet users who type a keyword into their internet search toolbar will only look at the results of the sites which are featured on page 1, rarely do they bother to scroll down to look at those which are on page two onwards. Nowadays we expect results instantly; we don’t want to have to spend time searching through text to find what we are looking for.
SEO works by identifying relevant keywords to the website and optimising them so that when an internet user types the keyword into the internet search toolbar, that particular website will appear on the first page of the listings. The keywords can be optimised in a couple of ways.
Firstly, an article needs to be written around the subject area of the chosen keywords. The content of the article must be fresh and original, no cheating copying and pasting from somebody else’s work! The articles can then be submitted which will create backlinks to the site – the more backlinks there are, the more favourable Google will look upon the site.
Social bookmarking and bookmark pinging can also create some great backlinks so it is well worth including this as part of the SEO campaign in order to help increase rankings.
No SEO expert can give a timeframe on how quickly a site can move up in the rankings, it is an organic process and provided it is done correctly it will work over time! Some websites will move up in the rankings quicker than others, it really depends on how competitive that particular industry is. With plenty of time and effort, positive results should be seen long term.
If you are interested in an SEO campaign for your business or if you would like to find out more information on SEO, feel free to contact us at a time to suit you.