Piracy and Cupcakes: How We Make Your Social Media Relevant
There is nothing worse than a company constantly boring their social audience with promotional tweets and Facebook updates about ‘awesome’ products or services. Social media is not a platform for selling, but rather a place to generate brand awareness and encourage audience engagement with a view to then converting this interest into a potential sale at some point in the future. For this reason social updates ought to be engaging, different and interesting to those who may come across them – otherwise they are likely to be ignored.
At SEO it Right we pride ourselves in making our SEO, social media, online PR and email marketing relevant not only to our customers’ business and target audience but also what is going on in the wider world. Tapping into news stories, industry updates and awareness campaigns is a great way to increase your visibility both organically and socially.
To give you an example, this morning we are dressed as pirates and eating cupcakes – not that we need any excuse to eat cake here at the SEO it Right offices, but if we did then National Cupcake Week would be a good place to start! As for the pirate patches, well we have just returned from sailing the seven seas after a trip of plundering and pillaging…not really but as it is International Talk Like A Pirate Day there seems no better occasion to be donning an eye patch and singing a chorus of ‘What Shall We Do With The Drunken Sailor’.
Ok, so it is a bit of fun and it isn’t like we do any SEO for pirates, but if we did then today’s international awareness date would be the perfect opportunity for us to create some positive PR and engage with social audiences. Besides, having a little fun makes the day so much more memorable.
To find out more about how we can promote your business through social media marketing and SEO PR please do get in touch on 0121 308 0219. AArrrrrh! We look forward to your call me hearties!
Posted by Frances Berry