The Fantastic Four of Social Media
You may have heard of what I like to call, The Fantastic Four of social media – Facebook, Twitter, Instagram and YouTube, which are currently the biggest social media networks. Through using social networking sites for your business, you can indulge yourself in the technological world, and give your business the personality it needs to meet the demands of today’s digital audience.
There are over three billion active internet users, and just over two billion of these users have active social media accounts. This provides huge potential for businesses to promote what they do, and reach a bigger target audience than ever before.
Provide, Engage, Promote
As these social networking sites continue to grow, so do the number of people who are using them. Social media is widely used by businesses as it gives people a chance to engage with the brand, and also builds a sense of trust. When used correctly, it can maximise your profitability, and the effectiveness of your advertising and online marketing. It is all about being able to provide interesting posts, engage with and respond to your audience, whilst promoting what you do at the same time without coming across as too ‘sales-like.’
There Are So Many, Which One Should You Choose?
You may be thinking there are so many social media sites, which one would be best for you? We understand that each business is unique, and therefore some networking sites will work better than others, depending on the nature of your business.
Take a look at this breakdown to show how you can use at least one of the Fantastic Four to get your brand name out there, and engage with your audience. It’s all about adding that personal touch to the information you provide. Sales talk and cold calling are long gone – social media is like the modern day version of ‘people skills’ you need in today’s digital atmosphere.
You probably hear Facebook mentioned nearly every day, so what makes it so great?
- You will be discoverable – people who search for you or search for something related to what services or products you provide will be able to find you.
- You will be able to interact with various audiences straight away, and can respond to urgent queries or enquiries quickly and efficiently.
- You have an insight on the success of your page; through your analytics section, you will be able to see how customers are reacting to your posts and what kind of engagement you are achieving. This one profile will give you access to a whole world of possibilities.
- All you need to do is share relevant, related topics to your business or things that interest you, to try and encourage people to interact with you on your profile.
With 1.23 billion users active on Facebook every month – the sky really is the limit. The more consistent you are and the more regularly you post, the more likely it is you will connect with people and build trust.
With over 500 million users, Twitter is another way to interact with your audience.
- It is different to Facebook as you have to limit your post to 140 characters. This makes content easy to read and ensures your audience won’t lost interest too quickly, like they may do if posts were longer.
- Twitter is a great way of promoting your brand and sharing relevant information, which could be of use to your customers.
- You can use your tweets to post information quickly with the use of a hashtag, so that information that has been posted by other users with the same hashtag will all appear under one grouping. This is a great way of getting the word out there about what you do.
The potential really is there to go far, as long as you remain persistent and engage with your audience regularly.
You may have heard of the craze that is known as Instagram – well known for users posting selfies, pictures of food and images of just about anything.
- With over 3 million users, Instagram is one way of visually getting your products out there. So if you are a print company, restaurant or anything that works with things that are visual – Instagram is a great place to start.
- As soon as you start posting and the more regularly you do this, before you know it your followers will begin to build up.
- Instagram is predominantly pictures rather than status posts and updates, which are more for Facebook and Twitter. The human brain is programmed to register pictures much faster than written information.
The second largest search engine after Google is YouTube. Infamous for allowing users to find endless videos on just about anything, there’s very little that can’t be found on YouTube.
- Video is the next big thing, and more businesses are starting to use videos as part of their strategies. Like images, videos are visual and therefore the brain registers them much quicker than written text.
- Videos can easily be shared on social networking channels making them highly versatile, and you can reuse them time and time again to promote what you do on other social media sites.
- YouTube itself has more than 1 billion users, where 300 hours of video are uploaded to YouTube every minute.
The promotional aspect of using video is really big, so being involved and adding your own is another way to gain great exposure!
If you are intrigued by any of these online platforms, and would like to open new doors to interact with your audience, SEO it Right can help by providing the Social Media Marketing solutions to meet your needs. We also offer Social Media Marketing Training to give you a better understanding on how to use social media yourself. For more information, you can give us a call on 0121 308 0219.