Discount Office UK were in the process of launching their new website when they approached SEO it Right to obtain advice and support for their online marketing.

We recommended a two-tiered plan involving a Pay Per Click campaign backed up by organic SEO.

We agreed that we should target the local areas first – Walsall, Wolverhampton and Birmingham – and designed a pay per click campaign built around the right keywords for those areas.  Discount Office now appear on every page in the West Midlands for numerous keyword combinations

The brilliance of Pay Per Click is that traffic is instant but to sustain a high number of targeted visitors to your website you need to build traffic organically as well.   We implemented offsite SEO (articles, social networking plug ins, ping back services, etc) to maintain Discount Office’s good search engine rankings and within two weeks of starting this they were number 1 for certain keywords such as ‘stationery supplies’.