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General

My First Week at SEO it Right

I began at SEO it Right on Monday 17th March 2014 as part of my Social Media apprenticeship. I came in with only vague knowledge and understanding of social media after only undergoing one week at College. From first thing Monday morning, I had walked into the office and I was greeted by everyone and knew immediately that I was in a safe and friendly environment.

I then sat down with Frances who talked through with me what I had learnt and what I aimed to achieve out of the placement. I quickly grasped the way that everything was run and by the end of Monday, had successfully completed numerous status updates for a client. This went on for the entirety of my first week, with constant support and backing from the entire team who were more than happy to help even if I was asking the plain obvious. I have learnt how to effectively word statuses and how to manage my time and complete work to a high standard.

My apprenticeship is in Social Media and so I have been focusing primarily on this area whilst being in the workplace and I feel that the first week has given me more of an insight into how social media works within a business and how all the specialist tools work in order to convey this and keep them up to date. The skills I have learnt so far have already taught me how to correctly word updates to make sure that they are relevant to their target audience. I look forward to completing my apprenticeship and hopefully continuing my career in Social Media. I would like to thank the whole team at SEO it Right for being patient with me throughout this first week and for being very supportive whenever I have an issue. It is a fantastic place to work!

Matthew Beesley

SEO it Right Sponsor The Boldmere Falcons For A Second Year Running!

SEO it Right are proud to announce that they will be sponsoring the Boldmere Falcons for a second year running – the team have now progressed to the Under 8s league so we’re looking forward to supporting the boys during what will hopefully be a successful second season!

The Under 8s team are under new management this year, with two of the team members’ Dads running the weekly training sessions, organising matches and of course, deciding the tactics of each match.  The boys are currently able to train on the astro turf pitches at Boldmere Sports and Social Club with league matches commencing at the beginning of September on the main grass pitches.

Last season the boys worked hard and managed to win many of their matches – a habit which has been maintained in recent pre-season friendly tournaments.  Details of forthcoming matches can be found on the Boldmere Falcons website.

We believe in the importance of supporting sports activities in the local area which is why we were happy to sponsor the young team for another season.

The SEO it Right logo will continue to be sported on the away kit shirts as well as the boys’ training tops, and here’s wishing each of the boys the best of luck during the next season!

If you would like to find out more about how to increase traffic to your website, please take a look at the SEO it Right website.

Claire White

The SEO it Right Team Having A Ball!

On Saturday 18 May the hard working team from SEO it Right got themselves dolled up for the Yoxall Dads 4 Charity fundraising ball in Staffordshire. A great night was had by all but most importantly, lots of money was raised for Action Medical Research. Photos to follow shortly!

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Maximize Your Search Engine Optimization Potential With These Suggestions

For any business with an online presence, the key to increasing site traffic, as well as, increasing sales and profits, is by utilizing search engine optimization. The way to do this is by educating yourself on what tactics do and do not work in terms of optimizing your site and increasing search page rank. This article contains a number of search engine optimization tips.

To help you get a higher search engine ranking with a site that remains largely unchanged you should include a blog on your site. Search engines want to see a site with updated fresh content and if you add a blog, you have the opportunity to keep adding relevant information to your site.

Make URL’s with easy, simple and user-friendly keywords. Visitors will have a general idea of what your page is about without even clicking. Search engines will take these pages and rank them under those keywords, thus improving your ranking and getting you closer to a top page listing.

Always create content that is high in quality rather than quantity. A mass submission of poor content might catch more attention at first, but as people notice the lack of thought, design, and execution they will fade away. After that point, getting any sort of traffic to your site will be nearly impossible.

One easy search engine optimization technique you can implement is to include keywords in your HTML title tag. This helps the search engines to easily determine what your page is about. Not only that, but when visitors search for your keyword, it will show up in bold in the search results, drawing more attention to your listing.

A good search engine optimization tool lets you check the popularity of keyword searches on the internet. Having popular keywords is imperative in optimizing your search engine results. SEO tools allow you to see which keywords are trending in popularity at any given time.

Networking is an integral part of any successful SEO campaign. Network with other website owners as often as you can to build what will hopefully become mutually beneficial relationships. Use these connections to learn “tricks of the trade,” get insider advice and foster link-exchanging relationships that will help both of your sites.

Build contextual links throughout your website. Interlinking your website’s internal pages gives Google and other search engines clues to what your pages are about and helps guarantee that your internal pages share in higher rankings. To make this easier, many modern content management systems offer plug-ins that detect contextual link opportunities and automatically build them.

Pay close attention to the keywords you are using and how often they are placed within your article. You do not want to stuff the article with too many words because it sounds terrible and sets off red flags within the search engine that will hurt your rankings. A good number to remember is between 3 – 5% density of the page’s total text.

Even saved images and video files on your server can present an opportunity to increase in the rankings, so be sure that you’re always saving files with keywords. For example: If you have an image on your site dealing with weight loss, like a before-and-after photo, make sure you include a relevant keyword in the title when you save the image.

As was mentioned earlier in this article, the key to your website’s performance, is search engine optimization. If your site is properly optimized, it will increase its search page rank and, as a result, will have many more daily visitors. The more visitors you have to your site, the more profit you will make. Apply the search engine optimization advice contained in this article and you will be on your way to increasing your site’s traffic and making a lot more money.

Posted by Frances Berry