April 2017
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SEO it Right News

This Year, Try Digital Marketing

 

If your company has been using only traditional marketing methods to generate new business, you need to read this!

2017 is the year of change and improvements. Marketing strategies have grown beyond word of mouth and Facebook posts. Let us show you how your business can reach new heights using digital marketing strategies.

Why Digital Marketing?

 

 

 

  • First and foremost, digital marketing is a tremendously cheaper marketing method than the traditional offline methods – just think about those print runs, radio campaigns and television ads that you couldn’t afford 15 years ago! Digital marketing is much more accessible, even for those with small marketing budgets.
  • It’s a great way to increase your online market share

 

  • **According to Hubspot By 2016, more than 50% of money spent in the US will be influenced by online marketing campaigns. ** How long before we can say the same thing here in the UK?

 

 

What is a digital strategy?

Having a digital strategy is, in essence, a plan. It allocates time and money to all the relevant platforms and helps you to gain insight into statistical data which will help you to reach your goals. Market your business using multiple platforms like Social media, Search Engine Optimisation (SEO), Email Marketing, SEO PR, and so much more.

 

  • How to begin building a digital strategy

    • The first thing you need to do is be clear on your aims and objectives.
    • Analyse how your company performed in the previous year.
    • Research your target audience and preferred digital media channels
    • Create your content
    • Allocate paid advertising budgets
    • Create a timeline
    • Evaluate and improve your strategy

    Why you NEED to set aside a budget for an SEO and digital marketing company to help you

    • By now, you must understand the importance of digital marketing. One thing that will help you reach that increased ROI is a thorough and well thought out digital marketing strategy.
    • It can be a daunting task to do yourself
    • You’ll save money in the long run
    • Work alongside a professional to gain a fresh perspective
    • Utilise their resources and evaluation techniques

 

Celebrating a Great Week of Work Experience at SEO it Right!

SEO it Right Tea PartyAside from queueing and talking about the weather, there is nothing more British than a tea party. In the quest to give our international work placement student, Catrina, a taste of what us Brits typically enjoy for afternoon tea we rose to the occasion and brought the cake stands, scones and dainty finger sandwiches to SEO it Right.

This was also the perfect opportunity to thank Ollie, our work experience student, for his hard work, dedication and fantastic attitude this week.  It’s been a pleasure showing Ollie the ropes here at SEO it Right and thanks to all the team here for making him and Catrina feel very welcome.

SEO it Right tea party

 

Ollie has been working hard all week, running usability tests on websites, doing keyword research, and collaborating with Catrina to make this fantastic video below on why businesses should use social media.  He even attended and passed his very first interview with Office Manager Claire – she tells me he got the job!

It’s been another hectic week of desk swapping (for me anyway) but what a fantastic way to end, with food, drink and the great company of the SEO it Right team.

Have a great weekend!

Fran