Very Useful video produced by Google for new start-up companies venturing into the world of on-line marketing. Maile Joined Google in 2005, Maile works closely with Google’s Search and Webmaster Tools teams as a Developer Programs Tech Lead. Her goal is to support and advocate on behalf of all site owners.
Take a look:
SEO helps because
•• More Reach means more visitors.
•• More visitors take more Actions.
•• More Actions lead to more Results.
•• Results can be improved with more targeted Reach.
•• More targeted Reach leads to more qualified visitors.
•• More qualified visitors take more desirable Actions.
•• More desirable Actions lead to better Results.
And so on.
While the client might value Result metrics the most in a
routine report — and you might front-load a report with them —
you may still want to show Reach and Action metrics as backup for
your current strategies and suggestions for future improvements.
For example, are you successfully increasing Reach metrics, but
there’s not a parallel increase in Actions over time? Perhaps the
website’s visitors aren’t the business’s target audience, and for SEO
reasons you need different or better content to reach the target audience.
Or let’s say that both Reach and Action metrics are improving, but
Results aren’t. Perhaps your client’s website needs improvements to
its navigation, content, forms, shopping cart and so on — all things
that your online marketing agency can test and optimize.
The bottom line: measure and report metrics that you can sell and
a client will buy because the need for your SEO services is obvious.
Once the initial need is filled, your reports will indicate the next obvious
need in the cycle of online marketing.
Chances are, your client will hire you again.
Article excerpt from Raven Tools
It is true to say that in life you get what you pay for and when it comes to online marketing this is definitely the case. Though it may seem tempting at first for businesses to go down the route of cut price SEO it will almost certainly not pay off.
Let’s look at the various elements of your online marketing and find out why cheap is not cheerful:
1) Website design – it all begins or ends with website design. A cheap website will inevitably feature a string of errors, be poorly optimised for search and in many cases not look appealing to the visitor. A website is no different to a high street store or commercial reception – it is the first thing that visitors see and if they don’t like it they won’t hang around as there are plenty of other fish in the sea. Investing in high quality, professional website design offered not just by a company who specialise in design but also in SEO will ensure you have the right foundation on which to build a successful SEO and Social Media campaign.
2) Backlink building – building backlinks is the key to organic SEO. It is these links pointing back to a site that give it credibility in the eyes or bots of a search engine. However, buying your backlinks in bulk or using cheap backlink building tools will almost certainly earn you no credibility at all and will probably see you penalised by the latest version of the infamous Google Penguin algorithm update – unleashed to protect the world from SEO spam.
3) Content creation – cheap content is something to steer well clear of. If you buy cheap content chances are it will be highly spun and probably not make much sense at all – worse still it could just be copied from elsewhere which gives Google instant grounds for dismissal. Keyword stuffing is old hat so avoid it like the plague and keep your content fresh, unique, relevant and interesting.
4) Social media – it may seem tempting to buy yourself 2000 twitter followers or 500 Facebook fans but don’t build up your hopes as these are all highly unlikely to be real people. Yes, what you have just paid for is a load of bots – they are not interested in what you have to sell! They may make your social profile look more impressive but the positives end right there.
And so in conclusion cutting corners on your SEO is a bad move. Not only will you waste money on services that don’t work but you will waste time that could be better spent in building up a successful long term SEO strategy. Contact the online marketing experts at SEO it Right today and find out more about improving your online presence.
Posted by Frances Berry
For any business with an online presence, the key to increasing site traffic, as well as, increasing sales and profits, is by utilizing search engine optimization. The way to do this is by educating yourself on what tactics do and do not work in terms of optimizing your site and increasing search page rank. This article contains a number of search engine optimization tips.
To help you get a higher search engine ranking with a site that remains largely unchanged you should include a blog on your site. Search engines want to see a site with updated fresh content and if you add a blog, you have the opportunity to keep adding relevant information to your site.
Make URL’s with easy, simple and user-friendly keywords. Visitors will have a general idea of what your page is about without even clicking. Search engines will take these pages and rank them under those keywords, thus improving your ranking and getting you closer to a top page listing.
Always create content that is high in quality rather than quantity. A mass submission of poor content might catch more attention at first, but as people notice the lack of thought, design, and execution they will fade away. After that point, getting any sort of traffic to your site will be nearly impossible.
One easy search engine optimization technique you can implement is to include keywords in your HTML title tag. This helps the search engines to easily determine what your page is about. Not only that, but when visitors search for your keyword, it will show up in bold in the search results, drawing more attention to your listing.
A good search engine optimization tool lets you check the popularity of keyword searches on the internet. Having popular keywords is imperative in optimizing your search engine results. SEO tools allow you to see which keywords are trending in popularity at any given time.
Networking is an integral part of any successful SEO campaign. Network with other website owners as often as you can to build what will hopefully become mutually beneficial relationships. Use these connections to learn “tricks of the trade,” get insider advice and foster link-exchanging relationships that will help both of your sites.
Build contextual links throughout your website. Interlinking your website’s internal pages gives Google and other search engines clues to what your pages are about and helps guarantee that your internal pages share in higher rankings. To make this easier, many modern content management systems offer plug-ins that detect contextual link opportunities and automatically build them.
Pay close attention to the keywords you are using and how often they are placed within your article. You do not want to stuff the article with too many words because it sounds terrible and sets off red flags within the search engine that will hurt your rankings. A good number to remember is between 3 – 5% density of the page’s total text.
Even saved images and video files on your server can present an opportunity to increase in the rankings, so be sure that you’re always saving files with keywords. For example: If you have an image on your site dealing with weight loss, like a before-and-after photo, make sure you include a relevant keyword in the title when you save the image.
As was mentioned earlier in this article, the key to your website’s performance, is search engine optimization. If your site is properly optimized, it will increase its search page rank and, as a result, will have many more daily visitors. The more visitors you have to your site, the more profit you will make. Apply the search engine optimization advice contained in this article and you will be on your way to increasing your site’s traffic and making a lot more money.
Posted by Frances Berry