December 2017
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We Catch Up with Catrina

Catrina, our Portuguese intern, is currently half way through her six week work experience placement. We caught up with her to see how she is getting on.

Smaller pic of Catrina

Hi Catrina, how are you finding your work experience now that you have almost completed half of your internship?

I feel that I will leave the internship a better professional and person. I have learnt such a lot about SEO and how to manage social networks for businesses and I’m sure that I will be able to use everything I have learnt during my placement in the future. I really appreciate the opportunity I have been given with the internship to have first-hand contact with the world of digital marketing.

What have you learnt about the industry or how a business works, has anything surprised you?!

Everything has surprised me! SEO it Right has given me the chance to observe and work on different projects for various clients, including analysing online marketing reports, how social media posts are prepared depending on the objectives of the client, how to analyse the social media pages of each client and also how to identify the target which the client wishes to work towards and how we can achieve this by using SEO and social media campaigns.

Looking behind the scenes of clients’ websites has shown me countless things which otherwise I would not have known.

Has the experience helped you to identify areas within the industry which you would like to learn more about?

By working alongside Riz, the website developer, I now feel much more curious about finding out more about website design. However, the internship has motivated me to learn even more about the whole of SEO, as the experience has helped me to see lots of different areas within the industry.

Which part of the last 3 weeks have you enjoyed the most?

It’s very hard for me to name one thing! I love the fact that the SEO it Right team give me a challenge every day, or they identify a new area for me to learn more about. I was really happy when they signed me up for the Google course ‘The Growth Engine for Digital Skills’ as I can learn a lot more about different concepts within Digital Marketing. I also really enjoy work shadowing the team members when they explain what they are working on and why.

Has the experience made you approach your coursework differently, are you finding there to be a difference between the theory and the practise of online marketing?

Yes! Over the last three weeks, the tasks I have worked on at SEO it Right have shown that there is a definite difference between the theory and practise of digital marketing. Things which I have learnt in theory may not always work in practise, so you have to be prepared to make some changes to get a positive result for a client. SEO it Right have helped me to try to breakdown this barrier, showing me how to try alternative methods to achieve results, which has given me a greater interest in Digital Marketing.

We’ll be chatting with Catrina again towards the end of her placement to find out her opinion of the online marketing industry and whether she has enjoyed her time in damp and drizzly England!