Pay Per Click Campaign Management

pay per click management

It is predicted that by 2016, over half of all UK media advertising spend will be digital 1

64% of people intent on purchase click on sponsored results, compared to 35% who click on organic links 2

Could your business be missing out on a large portion of the potential market?

PPC or Pay Per Click is an online advertising format that allows you to buy your way to the top of search results pages for search phrases relevant to your products or services. Businesses buy advertising on specific search phrases, and are then charged each time a person clicks through to their website. Pay Per Click advertising is a flexible and affordable way of promoting products and services online, helping businesses to reach out to potential customers and fine tune this process to target people in a particular area or who search using particular phrases.

The great thing about paid search advertising is that is a measurable. You can clearly see how much money you have spent in order to get a certain number of clicks through to your landing pages. Further investigation in Google Analytics and Adwords reporting will also reveal how much revenue you have made so you can easily calculate your Return on Investment.

Remarketing

Remarketing is an innovative part of online paid advertising that can enable you to reach people who have previously visited your website. Whether they simply browsed your site or put items in the basket but did not check out, remarketing allows you to target these users again to remind them that you are still there. With remarketing you move away from generic ads to a more relevant and targeted campaign directed specifically at users who have already expressed an interest in your site but have not performed the desired action.

What are the principal benefits of Pay Per Click advertising?

  • Delivers instant results
  • Campaigns can be paused, stopped or increased at any time
  • You only pay for the clicks you require making it deliverable for most budgets
  • You control where and when your ads appear
  • Campaign performance is easy to monitor
  • Results are measurable
  • Cheap compared to other forms of advertising such as television and radio

What is the main reason why PPC campaigns fail?

Poor management. Using keywords that are too generic (and too expensive) and not properly targeting the right audience. If you want to make a profit from a paid advertising campaign you’ll need to invest the time and expertise to manage your campaign efficiently – or hand this task over to a PPC campaign management specialist.

If you’re thinking of setting up an AdWords campaign why not call us first to talk about our PPC management services. We may also be able to credit your account with up to £200?

1. Source: eMarketer June 2013; confirmed and republished Aug 2013

2. Wordstream infographic http://www.wordstream.com/images/google-ads.png


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