When you write information on your blog you are increasing awareness about your business as well as helping to boost your rankings. Blogs are great at attracting the attention of the search engines because they are updated regularly and thus when used on a daily, weekly or monthly basis can be very beneficial to an SEO campaign. However writing the post isn’t the end of the story as authorship markup can also help to build up trust for your website.
Rich snippets are a way in which blog post authors can claim authorship of their content. Using a rel author tag will enable readers to get to know the author so that they trust the content provided and are encourage to click on further posts from the same author.
Adding rich snippets can:
• Attract more traffic to your website
• Allow readers to get to know you
• Help emphasise the ‘quality content’ that search engines are looking for
• Help to build you up as an authority figure in your industry
With our rich snippet service you can wave goodbye to faceless blog posts and build trust not only in what you say but in your business as a whole.
To find out more about implementing this service please contact us on 0121 288 2787.