November 2017
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birmingham search engine optimisation

Is SEO dead? Did Social Media murder it?

From as far back as the early 2000’s, ever increasing lists of articles have been plastered all over the internet, making the bold, yet somewhat misguided statement that Search Engine Optimisation is in fact, dead. According to many more recent posts, the untimely fall of Search Engine Optimisation, (often known by its acronym, SEO) was due in significant part to the rise of the young upstart, Social Media. It is certainly true that social media continues to expand at a huge rate, and is becoming ever more important to businesses of all sizes, however, this does not mean that social media marketing has or will destroy SEO.

Each year, people spend increasingly larger amounts of time on the internet as it becomes more and more accessible through mobile web and applications. The continuing rise in popularity of social media can be directly linked to this. Users can access their social media accounts wherever they go due to the availability of mobile web, and it could be argued that this in turn has influenced more businesses to embrace social media marketing, as they can reach their target audience at all times.

It is true that although SEO has not died, it has changed over the years, and will continue to do so. As search engines have changed, SEO has in turn has had to adapt and evolve. Overlord of all that is search, Google, has continued to change its ranking tactics over time to reflect patterns of search. With the colossal rise of social media outlets such as Facebook, Twitter, and its own Google+, Google has changed the ranking weight of backlinks to have more emphasis towards social media.

Some may argue that Google Penguin, the latest change of search ranking strategies has helped to close the curtain firmly behind SEO, however, SEO can’t die. There is no ‘dead’ in the world of technology. There are merely continuous versions and incarnations. Rather than swinging its leg wildly at the bucket, SEO continues to evolve and adapt. Social media platforms do not challenge SEO; they influence it.

Though there will continue to be changes to search and social media, and other new technologies will continue to expand, Search Engine Optimisation will continue to thrive and transform. As long as there is Search, there will always be SEO, and there will always be search. People want to know more and more as fast as possible.

If you would like to learn more about Search Engine Optimisation, then feel free to visit www.seo-it-right.co.uk.

Rob Edwards