Useful video produced by Google for new start-up companies venturing into the world of on-line marketing. Maile Joined Google in 2005, Maile works closely with Google’s Search and Webmaster Tools teams as a Developer Programs Tech Lead. Her goal is to support and advocate on behalf of all site owners.
Take a look:
As we begin another New Year and think what we are trying to achieve for our business it is worth revisiting the basics of Search Engine Optimisation. Search Engine Optimisation (usually known as SEO) is now an essential part of marketing for any business. Making sure traffic is coming to your website is vital to driving your business forward, bringing in new customers and keeping your current customers on board.
One of the foundations of good SEO is keyword research
. Good keyword research will help you to establish the words and phrases that people are using to find goods and services and making sure that they are placed throughout your website. If keywords are placed properly within your website then search engines such as Google and Bing will rank you highly for those words and your website will be displayed more prominently. The best possible outcome is for you website to appear on page one of a search. This inevitably means your website is more likely to be selected by the person doing the searching. All you need to do is convert that click into an order!
As a guide, any number of keywords can be selected but the more generic they are, the more competitive they are and the longer it could take to rank for them. For this reason it is more useful to select more specific keywords, which are not quite so competitive. A useful hint is to also utilise your local area and use a location as part of the keyword such as “gas engineer Sutton Coldfield”.
A reputable SEO company will be able to show you how highly particular keywords are ranked and suggest keywords that would work well for you. They can then select which keywords you would like to maximise. At SEO It Right we do this by writing fresh and original articles each month, using the keywords we have agreed with you. How many we work on depends on the package you choose with us, and we are able to be flexible with this as your needs change. Once those articles are written they are submitted to Google to index. This increases the number of backlinks your website may have which will increase your ratings
Keyword research is a vital tool in establishing your internet presence and using a good SEO company can really help you maximise your potential.
Posted by Frances Berry
Here at SEO it Right we are pleased to announce that we are the proud sponsor of the Boldmere Falcons under-7s football team. The bold black and white striped kit will be worn by the team of 10 enthusiastic football players at their away games, so the SEO it Right name will be seen on various football pitches in and around the Birmingham area every Sunday morning.
The under 7s team was set up in August 2012, but in that short time the lads have trained hard and have performed well in each of their matches. So far this season they have managed to win 4 of their games and lose just 2, an impressive record particularly as they are a relatively new team and they are all aged 6 or 7!
The boys train once a week with their manager, Callum Flanagan, who is just 17 years old but has high hopes for gaining a degree in Sports Management and one day becoming a Premiership Football manager himself. What a great way to start his career with this team of cheeky chappies!
On a personal note, my son Daniel is a member of the team (see the lad with the cheesy grin on the first row first left) and I would like to thank Adam and Fran for their contribution to the team. Without the generosity of these great local businesses, then junior sports teams would struggle to raise the funding for such professional looking kits and equipment.
Three cheers for SEO it Right and Boldmere Falcons!
To find out more about what SEO it Right do, take a look at our website or contact us to see how we can help your business to thrive online.
For all those cynics who spend their time decrying the lack of jobs and saying that graduates have no prospects we have news for you….SEO (Search Engine Optimisation) is the place to be! This vibrant industry can offer IT graduates a place to develop the skills they have learned at University and use this as a foundation to build a career in the exciting world of internet marketing.
If you don’t believe me take a look at this video about our very own SEO it Right graduate Ridwan and listen to his thoughts on working in this industry:
Working with Birmingham based Graduate Advantage has enabled SEO it Right to develop a team of well rounded individuals who are looking to expand their knowledge in IT and in particular online marketing.
SEO is all around us – we all search online to investigate new products or services, make a purchase, read the news or catch up with our friends so the positioning of websites in the search results is something that affects everyone that ever uses a PC, laptop, smartphone or mobile device. There is no getting away from the fact that online advertising will continue to grow along with the associated services such as social media, combine this with the fact that we are all trying to keep up with what the search engines demand and you have a fantastic industry to be involved in.
Many branches of IT are in decline but SEO is very much on the up so if you like a challenge and want to learn new things within an industry that caters for the creative and technical mind – search no further than search engine optimisation.
Thanks to Graduate Advantage for making this video as part of a wider project to encourage young people that there are fantastic employment opportunities out there.
Posted by Frances Berry.
Ever wondered what is (or what should be) behind the SEO process?
Well wonder no more as we have put together a visual explanation of what should go on behind the scenes at your SEO company
Create your own mind maps at MindMeister
Basically this gives you an idea to the key areas that should take place within any online marketing campaign – namely onsite SEO, offsite SEO and social interaction.
If you suspect that your SEO company is not doing some or all of these things then it is about time you asked them why! SEO is not a singular process it is a combination of many factors coming together and it is only through this combination of different aspects that websites can improve rankings and businesses can increase their online presence overall.
Posted by Frances Berry
It makes sense that in a world where we are all on the go, more and more people are using their mobile devices to access the internet. After all who has the luxury of being sat at their PC all day? With a smartphone you can access the internet wherever you are – in the car (though not when driving), on the train, at the office, on the beach or at home in bed.
In fact the mobile phone is the first thing many of us look at in the morning and the last thing we look at before going to sleep so ensuring your website can be found in Google mobile search is now more important than ever. Mobile usage now accounts for around 10% of worldwide internet usage – this is a figure that is constantly growing and in some countries is as high as 50%, which explains why mobile SEO is now so important.
Google has officially released a set of recommendations for how to build mobile websites that work well for the user and comply with what Google is looking for. These include:
- Configuring sites so that they serve all devices on the same set of URLs – i.e. so each URL serves the same HTML to all devices and just uses CSS3 media queries to alter the way the page renders on mobile devices – this makes it easier for users to interact with the page and also makes it easier for Google to crawl the content.
Since this information now exists it stands to reason that Google will be looking more favorably on those sites that render correctly on mobile devices. Now you may think that your rankings on Google mobile are irrelevant but when you stop to consider the number of people that access the internet in this way then really you should be looking to maximise your rankings on mobile search more than anything else!
For more information on website design, mobile rankings and SEO in general why not visit our website www.seo-it-right.co.uk.
Posted by Frances Berry
We are very proud of our staff at SEO it Right, today more so than ever as budding developer and all round technical SEO guru Riz was filmed as part of a project to encourage more youngsters to go to university with a view to gaining employment at the end of their course.
Claire did a fantastic job working away at the end of the office and Riz was cool, calm and collected on film as he spoke about the exciting and interesting industry that is SEO and the opportunities that young people can find when working within an SME.
This is just a taste of what is to come so keep your eyes peeled as we hope to have the full video to show you in the next few weeks.
One of things that today has highlighted is the fast paced nature of SEO and how a smaller company can adapt their strategy to meet the needs of the customers and the demands of the search engines to offer a tailored SEO campaign to each and every client.
Well, that’s a wrap folks…but it is only the start of the SEO it Right story…
Posted by Frances Berry
The Prospect that you should have SEO on your site even before you develop it appears counter-intuitive, and in many different ways, it is. But, not entirely. I’ve been an SEO for over 4 years, and I still can’t get past the fact that optimisation continues to be the “after thought,” only entering play even after the site has been installed and operating for months or even years.
This mindset must change.
The achievements a website’s web marketing efforts can make or break many businesses. It no longer is practical to employ your SEO company only following a website has been developed. That’s like doing demographic research when you have already chosen your store’s location and invested thousands of money in putting together the shop.
Just like demographic research should be carried out to determine where and how a business sets up their brick and mortar store, SEO is needed before you start to program the first piece of code or design the first graphic for your website. The truth is, development and SEO are so completely intertwined which they both have to be considered together. Failure to do so frequently leads to expensive re-development costs as the SEO company requests changes that may have been done within the initial development stages.
I frequently get calls from businesses exploring Search Engine Optimization but would like to hold back until their site is fully developed and operational before they sign up with any particular SEO company. This tactic seems to make logical sense because business people often desire to make sure the web page looks and performs properly before dropping money into a long lasting commitment to an online marketing firm. But, SEO is just as much part of the business plan as the web development.
The web site marketing plan really should be one of the driving facets of web site development. But, unfortunately, many of the things connected to marketing are usually done wrong during the site development. That’s not saying developers don’t understand what they’re doing, quite contrary. Developers are usually great programmers, designers, and creators. They’re just generally not great optimizers. And there’s nothing wrong with that, it’s simply not what they specialize in.
Rolling out a web site that operates well below a it’s full performance capabilities isn’t only a waste of time, it’s a waste of money, even if you’re not quite ready to place the thing into high gear. It doesn’t make smart financial sense to develop an internet site that has got to be re-developed again when you get your SEO company involved. Nor can it make good sense to tie your SEO’s hands since you don’t wish to put money into site development again. Ultimately, this puts you in a lose/lose situation.
Posted by Frances Berry