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Taking a holistic approach to SEO

SEO in itself is a hotly contested topic at the moment. With endless algorithm updates to deal with and the ever evolving role of social media, as an SEO expert you simply cannot sit still because to take your eyes off the ball for even a day or two could be catastrophic. That said, even with so many changes coming into SEO on a regular basis, there are certain things that remain the same and a lot of it really comes down to common sense rather than technicalities.

So what can you do to make sure that your SEO is going to be beneficial to your business and to your customers?

First of all your website and your brand needs to have value before your start optimising it. There is no point, after all, investing time and money in optimising a website that will deliver a poor quality visitor experience. If you have a website or are looking to get a new one built it must focus on what makes you stand out from the crowd and what makes your product or service different from the next business offering it because if not visitors will simply go elsewhere and your bounce rate will go through the roof. Delivering a high quality user experience once people land on your site is as important, if not more important, than getting them there in the first place.

Secondly, your SEO approach needs to be holistic in that it should integrate with other marketing campaigns. If offline marketing is concentrating on a particular product or target market, the awareness this generates may mean that people want to look online for additional information so it is important that the website is geared up for this and the relevant keywords are optimised.

Thirdly – don’t get too caught up in SEO trends – what is prioritised today by the search engines may well be old news by tomorrow. So rather than worrying about should you be on Google+ or should you optimise for a certain keyword density concentrate instead on creating great content, keeping your customers informed and delivering a fantastic user experience because when SEO delivers increased traffic to you, you need to know that you are in a position to convert.

To find out more about the right way of doing SEO why not visit our website?

Posted by Frances Berry