February 2011
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Monthly Archives: February 2011

The Importance Of Web Design and SEO

The Prospect that you should have SEO on your site even before you develop it appears counter-intuitive, and in many different ways, it is. But, not entirely. I’ve been an SEO for over 4 years, and I still can’t get past the fact that optimisation continues to be the “after thought,” only entering play even after the site has been installed and operating for months or even years.

This mindset must change.
The achievements a website’s web marketing efforts can make or break many businesses. It no longer is practical to employ your SEO company only following a website has been developed. That’s like doing demographic research when you have already chosen your store’s location and invested thousands of money in putting together the shop.
Just like demographic research should be carried out to determine where and how a business sets up their brick and mortar store, SEO is needed before you start to program the first piece of code or design the first graphic for your website. The truth is, development and SEO are so completely intertwined which they both have to be considered together. Failure to do so frequently leads to expensive re-development costs as the SEO company requests changes that may have been done within the initial development stages.

I frequently get calls from businesses exploring Search Engine Optimization but would like to hold back until their site is fully developed and operational before they sign up with any particular SEO company. This tactic seems to make logical sense because business people often desire to make sure the web page looks and performs properly before dropping money into a long lasting commitment to an online marketing firm. But, SEO is just as much part of the business plan as the web development.
The web site marketing plan really should be one of the driving facets of web site development. But, unfortunately, many of the things connected to marketing are usually done wrong during the site development. That’s not saying developers don’t understand what they’re doing, quite contrary. Developers are usually great programmers, designers, and creators. They’re just generally not great optimizers. And there’s nothing wrong with that, it’s simply not what they specialize in.

Rolling out a web site that operates well below a it’s full performance capabilities isn’t only a waste of time, it’s a waste of money, even if you’re not quite ready to place the thing into high gear. It doesn’t make smart financial sense to develop an internet site that has got to be re-developed again when you get your SEO company involved. Nor can it make good sense to tie your SEO’s hands since you don’t wish to put money into site development again. Ultimately, this puts you in a lose/lose situation.

Posted by Frances Berry

New Year New Idea

If your goal for the New Year is to attract new business then have you considered that by offering full SEO services you could reach a wider audience?

Search Engine Optimisation goes hand in hand with web design but you may not have the time or expertise to offer this to your customers.  Imagine how much better your service could be if the websites you offered were fully optimised for today’s search engines?

There is, after all, no point in having a website if no-one knows it is there.

At SEO it Right we know how to improve the website rankings, geo-target the searches and increase the online presence of your clients.  Our free SEO analysis will determine where there is room for improvement and we can even white label our work to fit in with your own corporate branding.

So don’t delay, make 2010 work for you, check out our website or contact us today for more information.

Posted by Frances Berry

How do your customers find you?

You’ve probably noticed that your Yellow Pages advert isn’t generating the number of leads it used to but you carry on paying for the advertisement because you’re not really sure what the alternative is.

The only problem is that consumers are no longer relying on printed directories to locate the goods and services they need.   They want instant information and the only way to get it is by searching online.

Posted by Frances Berry

41% of firms don’t use SEO

Recent research by webhosting firm Fasthosts revealed that 41% of businesses do not optimise their positions within search engines and only 28% understand the amount of traffic they are getting to their website.

This suggests that those who do make use of online marketing services could be best placed to take the biggest slice of the market in their respective industries, whilst those who continue to ignore the power of online advertising get left behind.

As 1-in-5 firms admit their under-investment in online marketing will probably have an impact on sales in 2011, there has never been a better time to improve your understanding of the internet, your website and the power it could bring to your business…and do it all before your competitors cotton on!

To find out more about increasing your traffic, improving your search engine positions and generating more awareness about your business please visit our website.

Posted by Frances Berry