September 2012
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Monthly Archives: September 2012

The Importance of Creating a Website which is Mobile SEO Friendly

These days, more and more people are using their mobile phones to access the internet, send emails and organise their calendar in addition to making the usual calls and sending texts. This means that businesses are now having to adapt their websites to ensure they are mobile SEO friendly; after all, there is nothing worse than trying to access a website which simply won’t load properly.

So, what is the best way of creating a mobile site which is going to be user friendly for its visitors as well as ranking well on the major search engines? Firstly, it may be worth finding out exactly how your target audience are accessing your current website. If you find that many of them are using their mobile phone devices, then it may be worth creating a site which is specifically for mobile phones. Alternatively, a responsive site can be created which will be accessible by both mobile and desktop users; the site will automatically identify how the user is looking at the site and the appropriate screen sizing and layout can be utilised.

When creating a specific mobile site, it may be worth remembering to use less content than the amount you would use on a desktop site. Mobile users are often looking for something specific, and don’t want to be inundated with reams of irrelevant text.

Mobile users are also often looking for local search results, so it is worth making sure that only local keywords are optimised on the mobile site.

There are a number of pros and cons to using mobile or responsive sites and it really depends on your technical skills and also the type of audience you are targeting as to which type of site would be best for your business.

If you would like to find out more about mobile or desktop SEO, feel free to take a look at our website or get in touch with us directly.

Claire White

How Using a Rel Author Tag Can Help Your SEO Campaign

First of all, what is a rel author tag? This is basically a method which Google uses to allow authors to link any content they write online to their Google profile. Within your tag you can include your name and a photograph of yourself, which often allows readers to trust your material as you are putting your own reputation on the line by declaring the content as your own work!

If a reader likes your content, they should then have the option to add you into their own Google+ circles, which in turn will help you to create a much more positive and reputable profile for yourself. The reader can then also view any other content which you may have written which is relevant and interesting, so the whole cycle can escalate into a positive method of SEO.

If you would like to create your own rel author tag, you will need to set up your own Google+ profile. This should include a photograph of yourself; preferably just of your face so that readers can learn to recognise you.

There are a number of step by step guides available online which you can follow to help you to create your very own rel author tag. So next time you write an interesting piece of content or blog post, make sure you add your rel author tag to help increase your profile!

Claire White

What a user friendly and efficient website should include

When a new website needs to be built, there are a few basic rules which the website designer should follow in order to make the site both user friendly as well as SEO friendly.

To start with, there should be some clearly laid out tabs either along the top of the page or down one side so that the user can easily navigate to the exact page they are looking for. There should not be too much text or too many images on one page, as most users do not want to have to scroll through pages of content in order to find the section they are looking for. Instead, there should be approximately 200-300 words on each page.

Each page should include a couple of keywords, though avoid using too many as Google will penalise any pages which are ‘over stuffed’ with keywords. The content should be relevant to the title of the page as well as original and informative; duplicate content from other sites should be avoided like the plague. Although this may sound very basic, it is really important to check spelling, punctuation and grammar, as any mistakes like this can make your professional looking site seem amateurish and sloppy.

It is also a good idea to include two or three relevant images on each page, as not only will it be more attractive and eye catching for the user, but if the correct alt image descriptions are used, Google will read this data and it will help to boost the rankings. The company logo could be shown on each page as a way for the user to navigate back to the home page.

It’s also worth adding in some social media buttons such as Twitter and Google+, as this can be a great way of promoting your brand name.

There are lots of things to think about when setting up a new website. Always use good SEO practices and make sure you keep up to date with any changes in the Google algorithm to ensure your website stays near the top of the search engine ranking pages.

If you have a website which you would like updating or if you are interested in having a brand new website created, feel free to take a look at our website design page for further information.

Posted by Claire White

Why Businesses Should Avoid Cheap Online Marketing

It is true to say that in life you get what you pay for and when it comes to online marketing this is definitely the case. Though it may seem tempting at first for businesses to go down the route of cut price SEO it will almost certainly not pay off.

Let’s look at the various elements of your online marketing and find out why cheap is not cheerful:

1) Website design – it all begins or ends with website design. A cheap website will inevitably feature a string of errors, be poorly optimised for search and in many cases not look appealing to the visitor. A website is no different to a high street store or commercial reception – it is the first thing that visitors see and if they don’t like it they won’t hang around as there are plenty of other fish in the sea. Investing in high quality, professional website design offered not just by a company who specialise in design but also in SEO will ensure you have the right foundation on which to build a successful SEO and Social Media campaign.

2) Backlink building – building backlinks is the key to organic SEO. It is these links pointing back to a site that give it credibility in the eyes or bots of a search engine. However, buying your backlinks in bulk or using cheap backlink building tools will almost certainly earn you no credibility at all and will probably see you penalised by the latest version of the infamous Google Penguin algorithm update – unleashed to protect the world from SEO spam.

3) Content creation – cheap content is something to steer well clear of. If you buy cheap content chances are it will be highly spun and probably not make much sense at all – worse still it could just be copied from elsewhere which gives Google instant grounds for dismissal. Keyword stuffing is old hat so avoid it like the plague and keep your content fresh, unique, relevant and interesting.

4) Social media – it may seem tempting to buy yourself 2000 twitter followers or 500 Facebook fans but don’t build up your hopes as these are all highly unlikely to be real people. Yes, what you have just paid for is a load of bots – they are not interested in what you have to sell! They may make your social profile look more impressive but the positives end right there.

And so in conclusion cutting corners on your SEO is a bad move. Not only will you waste money on services that don’t work but you will waste time that could be better spent in building up a successful long term SEO strategy. Contact the online marketing experts at SEO it Right today and find out more about improving your online presence.

Posted by Frances Berry