October 2012
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Monthly Archives: October 2012

Why a good SEO strategy could eliminate the need for a costly PPC campaign

Pay Per Click (PPC) is a method of advertising on the internet where visitors are directed to a website after clicking on an advertisement. It works by the visitor typing a keyword or phrase into the search box, the search engine will then produce a list of websites which have bid for that keyword. The advertiser then pays for each visitor on a per click basis.

Although using a pay per click campaign management technique can be a quick way of improving a website’s ranking, it can work out to be very costly. Some companies choose to use PPC when they first set up their website as a way to get quick results, but once an SEO campaign has been established then they could withdraw the PPC strategy.

A good SEO strategy should combine a number of techniques. These could include making sure fresh, unique content which is based upon relevant keywords is written on a regular basis. This could be to promote new products or it could be to promote the services which are on offer from the website. Plenty of links should be created between reputable websites to help to boost search engine rankings. Social media is also become more and more important and it is a good idea for businesses to create Twitter, Facebook and Google+ accounts to allow them to communicate directly to their target audience.

Although a good SEO campaign can be time consuming, it is definitely worthwhile to help to market the website of the business and help it to increase its sales and revenue. The internet has revolutionised the way in which companies market their products and services and as a result, all organisations have had to adapt to the way in which they advertise and promote their business.

If you are interested in creating an SEO campaign for your business, feel free to contact us for further information.

Claire White