November 2012
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Monthly Archives: November 2012

Link Building – The End of an Era?

The world of SEO is a fast moving one and as a result of the regular Google algorithm updates, SEO practitioners have had to learn to change their strategies in order to keep on the right side of the major search engines. As soon as Google clicks its mighty fingers and says “jump”, we all have to immediately try new methods in order to ensure our customer’s websites rank highly on the SERPs.

Rumblings in the SEO underworld are now telling us that whilst link building is still a major part of an effective SEO campaign, it should not be the main focus. Penguin made a big impact on those sites which had lots of poor quality links from low authority domains and many SEOs have had to work hard to encourage the organic growth of good quality links. However, the time may have come to stop focusing so hard on link building and instead spend a little more time working on all of the other aspects of the SEO campaign.

Andre Weyher used to work in the Google webspam team and in a recent interview he stated that for a site to prepare itself for future Google updates, it should aim to work towards an SEO strategy which works on “smart on-page techniques and internal linking on one side and relationship based link building on the other side….the links should come from a source that has a genuine reason to link to your site”. So although links are important, their quality and relevance still far outweighs the quantity.

The advice from various SEO gurus seems to be simple: create unique and original content for the site, ensure that all of the meta data is correct and each page has the relevant number of keywords, create a blog which is updated on a regular basis and ensure you include the rel author tags and finally, get tweeting! Social marketing is the way forward, so make sure your business has a Facebook page, a Twitter account and a Google+ account.

Ensure your social accounts are all kept up to date with new and interesting information for your readers. Creating great rankings is not just about keeping the Google bots happy, it’s also important to keep your human visitors happy too – after all, these are the people who will be putting their hand in their pocket to buy your products and services!

Claire White

SEO it Right – Football Team Sponsors!

Here at SEO it Right we are pleased to announce that we are the proud sponsor of the Boldmere Falcons under-7s football team. The bold black and white striped kit will be worn by the team of 10 enthusiastic football players at their away games, so the SEO it Right name will be seen on various football pitches in and around the Birmingham area every Sunday morning.

The under 7s team was set up in August 2012, but in that short time the lads have trained hard and have performed well in each of their matches. So far this season they have managed to win 4 of their games and lose just 2, an impressive record particularly as they are a relatively new team and they are all aged 6 or 7!

The boys train once a week with their manager, Callum Flanagan, who is just 17 years old but has high hopes for gaining a degree in Sports Management and one day becoming a Premiership Football manager himself. What a great way to start his career with this team of cheeky chappies!

On a personal note, my son Daniel is a member of the team (see the lad with the cheesy grin on the first row first left) and I would like to thank Adam and Fran for their contribution to the team. Without the generosity of these great local businesses, then junior sports teams would struggle to raise the funding for such professional looking kits and equipment.

The Boldmere Falcons Under 7s Football Team, proudly sponsored by SEO it Right

Three cheers for SEO it Right and Boldmere Falcons!

To find out more about what SEO it Right do, take a look at our website or contact us to see how we can help your business to thrive online.

Claire White