Monthly Archives: August 2013
From as far back as the early 2000’s, ever increasing lists of articles have been plastered all over the internet, making the bold, yet somewhat misguided statement that Search Engine Optimisation is in fact, dead. According to many more recent posts, the untimely fall of Search Engine Optimisation, (often known by its acronym, SEO) was due in significant part to the rise of the young upstart, Social Media. It is certainly true that social media continues to expand at a huge rate, and is becoming ever more important to businesses of all sizes, however, this does not mean that social media marketing has or will destroy SEO.
Each year, people spend increasingly larger amounts of time on the internet as it becomes more and more accessible through mobile web and applications. The continuing rise in popularity of social media can be directly linked to this. Users can access their social media accounts wherever they go due to the availability of mobile web, and it could be argued that this in turn has influenced more businesses to embrace social media marketing, as they can reach their target audience at all times.
It is true that although SEO has not died, it has changed over the years, and will continue to do so. As search engines have changed, SEO has in turn has had to adapt and evolve. Overlord of all that is search, Google, has continued to change its ranking tactics over time to reflect patterns of search. With the colossal rise of social media outlets such as Facebook, Twitter, and its own Google+, Google has changed the ranking weight of backlinks to have more emphasis towards social media.
Some may argue that Google Penguin, the latest change of search ranking strategies has helped to close the curtain firmly behind SEO, however, SEO can’t die. There is no ‘dead’ in the world of technology. There are merely continuous versions and incarnations. Rather than swinging its leg wildly at the bucket, SEO continues to evolve and adapt. Social media platforms do not challenge SEO; they influence it.
Though there will continue to be changes to search and social media, and other new technologies will continue to expand, Search Engine Optimisation will continue to thrive and transform. As long as there is Search, there will always be SEO, and there will always be search. People want to know more and more as fast as possible.
If you would like to learn more about Search Engine Optimisation, then feel free to visit www.seo-it-right.co.uk.
SEO it Right are proud to announce that they will be sponsoring the Boldmere Falcons for a second year running – the team have now progressed to the Under 8s league so we’re looking forward to supporting the boys during what will hopefully be a successful second season!
The Under 8s team are under new management this year, with two of the team members’ Dads running the weekly training sessions, organising matches and of course, deciding the tactics of each match. The boys are currently able to train on the astro turf pitches at Boldmere Sports and Social Club with league matches commencing at the beginning of September on the main grass pitches.
Last season the boys worked hard and managed to win many of their matches – a habit which has been maintained in recent pre-season friendly tournaments. Details of forthcoming matches can be found on the Boldmere Falcons website.
We believe in the importance of supporting sports activities in the local area which is why we were happy to sponsor the young team for another season.
The SEO it Right logo will continue to be sported on the away kit shirts as well as the boys’ training tops, and here’s wishing each of the boys the best of luck during the next season!
If you would like to find out more about how to increase traffic to your website, please take a look at the SEO it Right website.
At SEO it Right we are proud to be helping out other local companies to provide a full online marketing service to their clients. As an SEO Birmingham company we have always worked alongside other marketing and design agencies in the local area but now with the launch of the new SEO it Right website, we are actively promoting our white label SEO services to reassure local agencies that through collaboration we can achieve better overall results for their clients.
In the current SEO climate with algorithm changes and ever increasing competition making it more difficult for many businesses, local agencies are crying out for the support of an innovative and forward thinking online marketing company.
Just last week we signed up another big design agency who will be benefiting from our online marketing services to promote their own organisation, and subsequently these services will then be sold on to their own customers as part of the overall marketing strategy they provide. This is a smart move as marketing nowadays needs to align the offline with the online elements in order to be successful – after all there is nothing more damning to a campaign to be sending out a totally different marketing message to your online and offline audience – granted they differ in terms of the way they need to be targeted and the interaction you may subsequently have with them but keeping your overall message concise is vital to building your brand.
This continuity is also important when you offer marketing services to your clients – even if you outsource SEO or social media to an organisation such as SEO it Right – you need to ensure that everything is delivered with the same degree of knowledge and measurability.
One of the key things that we have found is being able to white label all of our reporting so that our agency clients can simply forward on our analysis to their clients with minimal input. With support and guidance available from the SEO it Right team at all times, agency customers know that they can get the answers to their questions in order to pass details on to their own customers in an informed and confident manner.
It is not just about providing these services but also moving with the times and ensuring agency clients do the same. One of our current straplines is that we are more than just an SEO Birmingham company and that is because we have evolved as an organisation to offer social media, online PR, email marketing, paid advertising and website design – the combination of which is the most effective way to improve online visibility.
So if any local agencies out there need rescuing we have the resources, skills and friendly approach to help them provide the complete white label seo to customers.
Posted by Frances Berry