Monthly Archives: June 2016
It’s been an exciting week at SEO it Right as we have welcomed Catrina to the team!
Catrina is 20 years old and is currently in her second year of studying Digital Marketing in Lisbon Portugal. She will be with us for the next 6 weeks to help us with all things digital.
We sat down with Catrina to talk about her first week in the UK as part of the SEO it Right team:
Hi Catrina! How have you enjoyed your first week at SEO it Right?
I really love it! The team are great and have been very welcoming. I was soon set the challenge of designing images for social media. I really like the feel to the team; they want to learn and grow professionally.
Are you enjoying studying marketing in Portugal? What do you like most about your course?
Yes, I’m really enjoying it. When I chose the course, it was much broader than just marketing, but during my studies I have become more and more interested in marketing and I always read as many articles about this topic as possible.
In the future, my wish is to be a designer. As part of my course, I had to create a product and set its concept, packaging and everything else. This helped me to realise that I would love to work on designing packaging and prototypes, as well as websites, logos and animations.
How are you finding it living and working in another country?
It’s my first time away from home, but I have been very lucky with the internship and the team here, as well as my home and host family. It’s very good to be here and I’m sure I’ll learn a lot over these six weeks.
What do you like most about the UK so far? Is there anything you miss most about home?
I haven’t travelled very far yet, but what I like about staying in Walsall is that it is a small town with many parks and open areas.
I do miss my family. This is my first time being away from them and out of my comfort zone. I came to a place where the language is not my mother tongue and I am a long way away from the people I love most. All the rewarding experiences will make being away from home worth it over the next 6 weeks!
Which parts of your experience so far have you most enjoyed?
I have really enjoyed my internship so far. The schedule is really great, the people are amazing and I have daily challenges where I can give my best. Every day is a different day.
I have enjoyed learning what’s involved in a normal day for each member of the team, but especially what Riz does. I loved learning how it is possible to see where people are most likely to click on a website using heatmaps. This helps us to discover where the most interesting content on a website is and helps us to improve websites by looking at the most clicked areas.
What would you like to achieve during your time with SEO it Right?
I would like to further develop my design skills and learn more about what makes a good image for social media. I am looking forward to learning more about how search engine optimisation works and how to define an online strategy for a business.
I’m ready to absorb as much information as possible over these 6 weeks, and I’m sure I’ll finish my time here having gained much more knowledge and ready to work in the digital marketing industry in the future.
What would you like to achieve in your career?
I’d love to study design and apply these skills to digital marketing and start a company that could serve other enterprises with the skills I have developed, creating business strategies and putting them into practice.
For now, I intend to create a website to help me learn more about web design and development and train my competence in it.
It has been fantastic to have Catrina here. During the last week, she has been very eager to learn and has produced some great work and asked many excellent questions.
We will touch base with Catrina again next week!
We’ve nearly reached the half-way mark for 2016 and in this short space of time we’ve seen some massive changes in the online marketing scene.
At the start of the year many of the industry’s leaders shared their predictions for the future across SEO, social media and technology. The trends that cropped up on many a marketers’ lists included:
- The explosion of video and video ads
- The dominance of mobile
- The rising popularity of digital assistants such as Siri and Cortana
- The uptake of the dedicated app
- The marketing opportunities of the Internet of Things (IoT) – i.e. wearable technology
Some of these predictions have seen more progress than others so far, and other completely new developments have come to shake up our approaches to online marketing. Here are some of the latest and biggest updates that have come to us as we take on the second part of 2016, and what new trends will be changing the way businesses tackle their online goals.
In February Google removed ads on the right side of desktop search results, closing the gap between desktop and mobile ad displays and working to improve ad relevancy. Now that only 3 or 4 ads are displayed above the fold of a results page, it’s been suggested that CPC (cost-per-click) bids are likely to increase.
However, a few months on and in their blog titled ‘Ads and analytics innovations for a mobile-first world’, Google let us know of its AdWords redesign. Major news. The redesign allows for expanded text ads, giving businesses more ad space to showcase their products and services:
Optimised for screen sizes of the most popular smartphones, this move surely shows the value of serving the on-the-go mobile user of today and beyond – take note if you don’t yet have a mobile-friendly website!
Also, following their AMP project for mobile (reducing website’s loading times on mobile devices), Google have begun to pre-roll video ads in AMP video. They will also be rolling out sticky ads that stay at either the top or bottom of the screen as the user scrolls through content, as well as flying carpet ads, again with a focus on the mobile user’s convenience. It looks like the professionals were right about the prominence of video and mobile, but these developments from Google are putting these trends to effect.
In an effort to level out the playing field between big brands and SMEs, leading email marketing platform MailChimp has released Product Recommendations, which generates personalised items that each subscriber is most likely to buy. For small businesses, this means that a time consuming process can be automated easily, helping them to strengthen customer relations and brand loyalty.
Facebook has been very busy this year, with a few notable changes to their offerings for businesses including:
- January – March: the global rollout of Facebook Live, a livestreaming feature enabling businesses to share video content with customers in real time.
- February: the release of Facebook Reactions to the public. The 6 additional reactions let people express their response to a post beyond just the “like” action.
- April: a roadmap was published for product developments including Messenger chatbots. The bot platform allows businesses to send sponsored messages (including images and interactive rich bubbles containing multiple calls-to-action) to people who have messaged them in the past.
- May: the announcement that Facebook will be shutting down its desktop ad exchange (FBX). A key reason behind this is that 82% of its ad revenue is coming from mobile ads. Instead, the major online organisation will be focusing on its Audience Network. This is a retargeting ad scheme that allows businesses to target users on Facebook’s network websites, regardless of whether they’re using Facebook or not.
- June: Facebook is experimenting with a new design for the desktop version, which removes sidebar ads, and more:
Instagram have reported that on average, 70% of people have been missing items in their feed. That’s why after a trial in March, Instagram will officially be rolling out their algorithm based feed from this month. This means that brands will have to look to increase their audiences and create relevant and engaging content with their target market in mind.
Recently Instagram announced that they will be launching their Business Tools feature, to help businesses stand out and gain valuable insights. As such, its Tools will include dedicated Business Profiles, which gives businesses the chance to choose how they’d like to be contacted – call, text or email. Plus, there’ll be an Insights feature providing actionable user information, as well as a Promote tool, where well-performing posts can be turned into ads.
Instagram is a social site that has really grown in popularity and it will be definitely one to watch this year and in future.
It seems that Twitter has announced the end of its sometimes frustrating 140 character limit for Tweets. Twitter will be excluding media attachments and @usernames (in replies) against a tweet’s 140-character limit, although links will still count. Images or other media attachments take up 24 characters in an update, so the exclusion of these will help business create more in-depth, engaging Tweets.
In addition, Twitter is set to follow the likes of Facebook, Google and Instagram, through their latest carousel ad format. The carousel feature lines up an array of up to 20 tweets — text, photos or videos — into a horizontal slideshow. Brands can choose from their own tweets and ads, along with tweets from users with permission given, or those in the Twitter-owned influencer program.
There’s a lot happening in online marketing this year, and these updates only prove the significant role of technology in advancing businesses and their customer relations. If you’d like to improve your online marketing and better succeed online, why not chat to the SEO it Right team? Simply call 0121 308 0219 or use our online contact form, and we’ll be happy to assist.