Online Marketing Case Studies
Over the years we have worked with a diverse range of clients from small local service providers to national online retailers and public sector organisations. Many of our original clients are still with us today and their online marketing campaigns have grown and developed in response to the changing nature of search.
We have created some case studies to showcase a few of the projects we have been involved in to give you an idea of how we can improve the online visibility of your business. Please bear with us as we are currently in the process of updating these case studies and hope to have more insights to share with you soon :)
Arena Office Design
Arena Office Design approached SEO it Right in October 2009 as they were looking for extra leads and enquiries for the area that they cover this was Lichfield seo. The original website was looking old and the technology behind it was also dated.
Working with another local company Blog it Right we completely re built the website on a web 2.0 engine, this allowed the website to incorporate a blog into it. The reason behind this is when blogs are updated regularly they are naturally search engine optimised, Google loves new original content.
The end results after 2 months optimisation are No1 position in Office design Lichfield, Office furniture Lichfield and various other surrounding areas.
We are working with arena still on a constant basis to secure further No1 positions in other areas.
Ideal Scaffolding (Southern) Ltd
Ideal Scaffolding contacted SEO it Right as they wanted to revamp their existing website and improve search engine listings in their local area.
We began a website rebuild, making the site more accessible and search engine friendly, whilst still incorporating their existing logos and colour schemes.
Shortly after we launched a Pay Per Click campaign to drive traffic to the new website, this immediately put Ideal Scaffolding on page 1 for a huge amount of keyword combinations encompassing the scaffolding industry. The campaign was a great success and brought the company from a ‘quiet period’ headlong into the buzz of constant enquiries after just 4 weeks.
To complement the PPC campaign and ensure that the website would be fully search engine optimised on a long term basis we also provided offsite SEO, including article writing and submission and linked Ideal Scaffolding up with the major social networking sites so their business would get continuous promotion.
Discount Office UK
Discount Office UK were in the process of launching their new website when they approached SEO it Right to obtain advice and support for their online marketing.
We recommended a two-tiered plan involving a Pay Per Click campaign backed up by organic SEO.
We agreed that we should target the local areas first – Walsall, Wolverhampton and Birmingham – and designed a pay per click campaign built around the right keywords for those areas. Discount Office now appear on every page in the West Midlands for numerous keyword combinations
The brilliance of Pay Per Click is that traffic is instant but to sustain a high number of targeted visitors to your website you need to build traffic organically as well. We implemented offsite SEO (articles, social networking plug ins, ping back services, etc) to maintain Discount Office’s good search engine rankings and within two weeks of starting this they were number 1 for certain keywords such as ‘stationery supplies’.
What can we do for you?
Tailored online marketing solutions to help grow your business online
Search Engine Optimisation (SEO) services that change with the times to continue to build your presence online.
Social media marketing services that will inform and engage your customers whilst delivering targeted traffic to your site.
SEO PR services to ensure your business is hitting the online headlines every time you have something to shout about.