As 2016 draws to a close we’ve got time to reflect back on another year in the digital sphere. 2016 has provided some great opportunities to get your brand out there but it has also been challenging at times, as we come to accept the changes that are constantly put in place by the giants of the internet.
The big online marketing changes of 2016
Some of the changes we’ve witnessed this year include:
- The introduction of mobile-first indexing – Google recently announced that it is experimenting with this and that eventually:
“our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.”
So, if your site is not mobile friendly you will almost certainly eventually disappear from organic search and if you don’t prioritise mobile content you may become less visible.
- The rise and growth of global spam referral visits – skewing analytics reporting and generally getting in the way of genuine traffic. There are several ways to remove this data and filter the traffic, however, experts never quite got to grips with which method was best. Ultimately it seems easier to ignore what you cannot affect and concentrate instead on your own goals, how you plan to reach them and how you’ll measure the effectiveness of a given campaign.
- The boost given to HTTPS pages – at the end of 2015 Google announced that it had changed the indexation system to look for more https pages and the popularity of secure sites has subsequently increased in 2016.
- The removal of ads from the right-hand side of the page in Google search – initial reports seemed to suggest that PLA ads benefited from increased placement and that right-hand ads were never favoured by searchers anyway, but with 10 months gone since the changes were made we haven’t seen any major dramas as a result of this change. Those worried that paid search would become more ‘cut throat’ had a right to be wary, however, CPCs continue to rise anyway and it is more about what you can do with your budget and how targeted you can make your campaign in terms of text, display and video advertising, than it is about the number of ad slots available.
- The introduction of rich cards – building on the successes of rich snippets, rich cards use schema.org markup to display content in an even more engaging way. This is perfect for sites sharing recipes and any other image rich information that you want to stand out in search.
- The continued decline of Facebook organic reach – further to the declining organic reach of the last couple of years, 2016 really saw a nail in the coffin to an organic-only Facebook strategy with publishers’ pages experiencing a 52% decline in organic reach. This means that no matter how many people like your page, a large proportion of them are not going to see the important content you have created, often with them in mind. This is because Facebook needs a way of picking out the posts that keep people coming back. With a new algorithm in June, favouring friends and family in the news feeds, it was a further blow to brands trying to reach and engage their target audience via the social network. All is not lost though, as we are still seeing really good improvements in engagement, reach and referral traffic from our customer’s Facebook pages. Video is also tipped to be a great way to increase engagement so the more video content you can get onto your social pages the more likely you are to retain that audience visibility.
Instagram users have also witnessed a decline in organic reach in 2016 and just last week, Youtube sensation and top account holder PewDiePie announced that he would be shutting down his channel on reaching 50million subscribers as changing algorithms mean fewer people are now seeing his videos.
So, where does that leave us?
Digital Marketing Trends 2017
The New Year will no doubt present its own new challenges but there will also be great opportunities to exploit new technologies and trends. We predict that the following will be key factors to successful digital marketing in 2017:
- Automation – not so much that your activity becomes robotic but just enough so that customers don’t have to wait for an initial response and that content can be drip fed into the public domain even when the offices are closed.
- Continuity – with the very real threat of your social pages being deleted if you stop updating them (Facebook has threatened to do this on a couple of redundant customer accounts this year) and the fact that the consumer can spot a mile off if you are up-to-date and or inactive from the prevalence or lack of blog and social updates, continuity in terms of your marketing strategy has never been more important.
- Integration – many businesses still view marketing channels in isolation but given that the average purchase is usually achieved through a combination of media – including paid search, organic search, social media referral and direct return visit – it is crazy to think of all these channels at your disposal as separate tools. Combine them in the right proportions, at the right time and with the right level of activity and you’ll end up with far better results.
- Going Live – there are few businesses brave enough to live stream at the moment but the marketing possibilities are out there if you stop and think about how this technology can be harnessed to help you reach your target audience. Social media users are demanding to be more ‘in the moment’ and what better way to immerse them in your brand or content than taking them with you? Think live events as a great starting point for live video streaming.
- New reality – from the Virtual Reality gaming headsets that are a popular Christmas list item to the augmented reality of roaming the streets for Pokestops earlier this year, our concepts of what is real has been challenged in 2016 and we predict it will grow and develop further in the coming twelve months.
- Cutting content – we don’t mean necessarily cutting down, but cutting through. There are so many words, images, videos and experiences out there that we are all getting too overwhelmed to bother paying attention. The winners in 2017 will be the brands who can cut through this noise to reach their target audience with specific messages that mean something to them.
What about at SEO it Right?
On a company level, 2016 has been a fantastic year. We started the year dressed up and walking the cold streets to raise money for Sport Relief, celebrated our 6th birthday in April, spent the summer delivering an awesome work experience programme for two local school pupils and an international work placement student and ended the year welcoming a new member to our team – Kostas, who comes to us as a highly-experienced developer,AdWords manager and user experience expert. If you haven’t met Kostas already or received an email from him I’m sure you’ll join us in wishing him well on his SEO it Right journey.
All that leaves me to do is thank everyone, staff, customers and followers for their continued support in 2016. We wish you all a very Merry Christmas and look forward to an exciting year in 2017!
We’ve nearly reached the half-way mark for 2016 and in this short space of time we’ve seen some massive changes in the online marketing scene.
At the start of the year many of the industry’s leaders shared their predictions for the future across SEO, social media and technology. The trends that cropped up on many a marketers’ lists included:
- The explosion of video and video ads
- The dominance of mobile
- The rising popularity of digital assistants such as Siri and Cortana
- The uptake of the dedicated app
- The marketing opportunities of the Internet of Things (IoT) – i.e. wearable technology
Some of these predictions have seen more progress than others so far, and other completely new developments have come to shake up our approaches to online marketing. Here are some of the latest and biggest updates that have come to us as we take on the second part of 2016, and what new trends will be changing the way businesses tackle their online goals.
In February Google removed ads on the right side of desktop search results, closing the gap between desktop and mobile ad displays and working to improve ad relevancy. Now that only 3 or 4 ads are displayed above the fold of a results page, it’s been suggested that CPC (cost-per-click) bids are likely to increase.
However, a few months on and in their blog titled ‘Ads and analytics innovations for a mobile-first world’, Google let us know of its AdWords redesign. Major news. The redesign allows for expanded text ads, giving businesses more ad space to showcase their products and services:
Optimised for screen sizes of the most popular smartphones, this move surely shows the value of serving the on-the-go mobile user of today and beyond – take note if you don’t yet have a mobile-friendly website!
Also, following their AMP project for mobile (reducing website’s loading times on mobile devices), Google have begun to pre-roll video ads in AMP video. They will also be rolling out sticky ads that stay at either the top or bottom of the screen as the user scrolls through content, as well as flying carpet ads, again with a focus on the mobile user’s convenience. It looks like the professionals were right about the prominence of video and mobile, but these developments from Google are putting these trends to effect.
In an effort to level out the playing field between big brands and SMEs, leading email marketing platform MailChimp has released Product Recommendations, which generates personalised items that each subscriber is most likely to buy. For small businesses, this means that a time consuming process can be automated easily, helping them to strengthen customer relations and brand loyalty.
Facebook has been very busy this year, with a few notable changes to their offerings for businesses including:
- January – March: the global rollout of Facebook Live, a livestreaming feature enabling businesses to share video content with customers in real time.
- February: the release of Facebook Reactions to the public. The 6 additional reactions let people express their response to a post beyond just the “like” action.
- April: a roadmap was published for product developments including Messenger chatbots. The bot platform allows businesses to send sponsored messages (including images and interactive rich bubbles containing multiple calls-to-action) to people who have messaged them in the past.
- May: the announcement that Facebook will be shutting down its desktop ad exchange (FBX). A key reason behind this is that 82% of its ad revenue is coming from mobile ads. Instead, the major online organisation will be focusing on its Audience Network. This is a retargeting ad scheme that allows businesses to target users on Facebook’s network websites, regardless of whether they’re using Facebook or not.
- June: Facebook is experimenting with a new design for the desktop version, which removes sidebar ads, and more:
Instagram have reported that on average, 70% of people have been missing items in their feed. That’s why after a trial in March, Instagram will officially be rolling out their algorithm based feed from this month. This means that brands will have to look to increase their audiences and create relevant and engaging content with their target market in mind.
Recently Instagram announced that they will be launching their Business Tools feature, to help businesses stand out and gain valuable insights. As such, its Tools will include dedicated Business Profiles, which gives businesses the chance to choose how they’d like to be contacted – call, text or email. Plus, there’ll be an Insights feature providing actionable user information, as well as a Promote tool, where well-performing posts can be turned into ads.
Instagram is a social site that has really grown in popularity and it will be definitely one to watch this year and in future.
It seems that Twitter has announced the end of its sometimes frustrating 140 character limit for Tweets. Twitter will be excluding media attachments and @usernames (in replies) against a tweet’s 140-character limit, although links will still count. Images or other media attachments take up 24 characters in an update, so the exclusion of these will help business create more in-depth, engaging Tweets.
In addition, Twitter is set to follow the likes of Facebook, Google and Instagram, through their latest carousel ad format. The carousel feature lines up an array of up to 20 tweets — text, photos or videos — into a horizontal slideshow. Brands can choose from their own tweets and ads, along with tweets from users with permission given, or those in the Twitter-owned influencer program.
There’s a lot happening in online marketing this year, and these updates only prove the significant role of technology in advancing businesses and their customer relations. If you’d like to improve your online marketing and better succeed online, why not chat to the SEO it Right team? Simply call 0121 308 0219 or use our online contact form, and we’ll be happy to assist.
The way we develop and implement marketing strategies is rapidly changing; marketers and brands alike are all aware of the impending domination of digital driving us to take to social media, online advertising and a more mobile-centric approach to consumer engagement. With online companies such as Google and Facebook massively shaping the way businesses communicate and promote their products and services, we’re all feeling the pressure to stay up to date with the latest marketing trends and stay afloat amongst the flood of online competition.
But, ensuring that you’re meeting the needs of your digital market doesn’t have to cost the world or take an army of marketers to achieve. By making a few changes to your marketing campaign, looking to the predicted trends for the online market, you’ll be able to benefit from increased online presence, brand awareness and traffic to your website. Here are some of the ways marketing will change this year and what we expect brands to be doing to fully engage online:
How you can adapt to the latest online marketing trends
What’s new for SEO?
According to Search Engine Land, 70-80% of users ignore paid ads in the search engine results pages (SERPS), and only focus on the organic result. This means that building your organic visibility by focusing on properly optimising your brand’s content should be a key priority – here’s what you can do:
Mobile is a must: It’s predicted that mobile-optimisation will become more important than desktop optimisation. Ensuring that your website is responsive to mobile and tablet devices, will therefore be a strong factor influencing your online visibility and rankings in the SERPS. User experience for mobile users is a must; statistics show that 57% of mobile users will abandon your website if it takes more than 3 seconds to load on their device.
Additionally, the future is seemingly geared towards the mobile app; apps are becoming increasingly popular with the rise of wearable technology and the ease of usage. As it’s already been reported that users spend 90% of mobile usage on apps, Google will be indexing apps in a much similar way to how it indexes traditional websites. How can you cater for this growing market?
Social media gains more power: It looks like your social media content will become as or even more valuable than content from your independent website pages. Social content is becoming more readily indexed, which means that your communications must be consistent, relevant and targeted across the social sites your target audience interact with. Last year:
- Instagram is now bigger than Twitter
- Snapchat is growing at a rate of 56% each year
- Tumblr signs up an average of 120,000 users a day
If your marketing strategy isn’t geared towards providing a comprehensive social experience of your brand, you’ll be missing out to competitors.
Social is a discovery engine
Facebook has already overtaken Google for news traffic and will look to officially release its ‘Instant Articles’ feature this year. This will give users the opportunity to view brands’ content – articles and blogs – without having to leave the platform. Combined with the introduction of the ‘Buy’ button for Facebook as well as Twitter, marketers must look to take advantage of the increasing power of social media sites early on.
The video boom
Google is experimenting with in-SERP video advertising, in a bid to compete with Facebook and Bing who have started to offer video options for advertisers. Video will become an extremely important marketing device this year and beyond; in fact, it’s predicted that video will account for 69% of consumer internet traffic by 2017. Did you know that currently 400 hours of video are uploaded to YouTube every minute? Make sure you benefit this year by tapping into the video boom.
Get into graphics: Along with the increasing visual appeal of online communications through video, shareable graphics will take preference for consumers digesting content. The trend for websites is becoming decidedly minimalistic, with clean, clear and easy to read written content. To grab your audience’s attention, you’ll need to develop or share more images to match the content created, which clearly relates to your brand and your brand message.
How will content marketing be affected?
HubSpot found that in 2015, companies who blog received 97% more links to their website and B2B marketers that use blogs received 67% more leads than those who didn’t.
Blogs have been rated as the 5th most trusted source for accurate online information, so it’s no surprise that for the online future, creating quality blog content built around the consumer will be the priority. This needs to be strategically integrated with all the other marketing channels. As well as sharing blog content through social media, you’ll need to integrate it into email communications, influencer relations, media relations, content sponsorships and social advertising.
Engaging content matters: A central focus for online marketing will be on providing engaging, helpful content. Header and pop-up advertisements will begin to decline on web pages, particularly on mobile devices. This means that the content you provide on a page needs to be of a high quality to engage audiences’ interest and secure further interaction with your brand. The emphasis will be on creating an engaging headline that stirs curiosity and content that entices action. From there, you could include links within the content to a more ad-heavy page. By delivering quality content, you’ll ensure that your audience will click through and that responses to advertisements will be willingly made.
To find out more about creating an engaging online marketing campaign or for help with building your marketing strategy, please email us at email@example.com or call 0121 308 0219 to speak to a member of our team.
Ask anyone what they think of SEO and you may sense a negative response in the offing. Even if that person has an SEO provider they are completely happy with, the 27 spam SEO emails they receive each day from India and other far flung places has probably contributed to giving the industry a bad name in their eyes. If connotations of spam were not bad enough, the issue is supplemented by the underhand tactics our search god Google uses to manipulate SERPS to suit none but their own needs. With changes to Google algorithms causing loss of rankings, loss of visibility, loss of sales and in some cases the loss of a business, there is a lack of trust in the marketing strategy that provided this visibility in the first place.
Call it what you will but it looks like SEO has become a dirty word.
For a long time the term ‘SEO’ hasn’t sat particularly well with internet marketers, purely because the name itself suggests we optimise search engines. We don’t do this because if we did we’d have spammed the hell out of Google and got the search giant to slap a manual spam action on itself! We optimise websites for organic search but that is now, only the beginning of the story.
As competition levels swell and progressively more brands demand a place online, marketing has become so much more than simply SEO. Gone are the days of building huge amounts of backlinks to a website using optimised content and specific keywords. Now it’s all about making a great first impression, then sustaining and compounding that level of interest. Websites need to be full of interesting, engaging content to fly under the Panda radar and poor quality links removed ready for the next Penguin refresh to demonstrate to Google that you are on your best behaviour and have learned your lesson. It is no longer sufficient to simply publish content, you need to syndicate it socially, get people talking about it and prove that you are a brand worth engaging with. How do you do this? By spending more money with an SEO, or if you have the budget, hiring an in house team of search and social gurus. Dream on.
If SEO is a dirty word then perhaps you’d rather do it all in house, save yourself the shame of working with these minions from the internet underworld, or, better still, maybe you don’t need it at all? Perhaps that new website that you have spent your entire marketing budget on will deliver all the shiny, new traffic you need to make your fortune online? Again, dream on.
What is often neglected in the debate about beating algorithms and recovering from black-and-white-animal-related nightmares, is the fact that without optimisation, websites simply can’t be found, putting us back at square one. This suggests SEO is not an option, but a given. However, if the term is tainted what should we now refer to our services as? Online marketing? Digital marketing? Internet marketing? They surely do a better job of describing what we do?
Online marketing certainly offers a more precise description – after all that’s what we do – market businesses online, but with the consumer just getting their head around the SEO concept how much confusion will bringing in a new term cause? Many will rightly argue that they have used the term ‘online marketing’ all along but if they had any sanity or financial hunger pre April 2012, they will have optimised the heck out of certain SEO related keywords to ensure when people were searching for a little online voodoo, they showed up on page one.
So call it online marketing, digital marketing or SEO, it means the same thing – it is just the service behind the name that has changed. Search Engine Optimisation helps you reach new audiences, increase traffic, improve search visibility and engage with potential audiences online. So too does digital marketing, content marketing, social media marketing and so forth. If SEO is a dirty word then so too is any other synonym and if you call yourself an SEO you’ll have a history of spyntax to apply here.
Posted by Frances Berry
2013 was a year that saw numerous events that had a massive impact on SEO and online marketing as a whole. In the past, SEO was essentially about two things; keywords and links. However, this led to large amounts of keyword saturation and link building, not to mention, quite a considerable amount of attempts to game against the system, using what we call ‘black hat’ SEO techniques. Over the past year, Google has made some major algorithm changes that have changed the direction of SEO and online marketing as a whole.
September 2013 was a big month for online marketing, with two major changes to search putting nails in the coffin of the keyword salesman:
First of all, Google switched to https:// privacy settings, meaning that all ever increasing amounts of keyword search queries would show up as ‘Not Provided’ in Analytics. This means that although anyone who uses Google to search for keywords or phrases that might lead to your website can still do so, however, you do not have access to this data. Whilst keyword search data is no longer available for organic search, in a further effort by Google to protect their Adwords revenue, keyword data continues to be available for paid search.
Secondly, Google surprised everyone by announcing the release of a brand new algorithm with no warning. Many argue that Hummingbird will prove to be the biggest change in Google’s algorithm since the beginning. The main purpose of Hummingbird is to allow Google to be able to interpret much more ‘conversational’, semantic language, understanding the intent of a search rather than just recognising short keywords.
The introduction of Hummingbird could be linked with the ever increasing popularity of mobile search. Many people prefer to use voice search on their mobile devices, talking directly into the handset to find what they need. We have started to search questions, not keywords. This means that people are less likely to use short-tail keywords, and are instead likely to search using full sentences that are more familiar to our everyday speech.
Hummingbird plays a big part in changing the way that SEO and online marketing is sold. The future of SEO is no longer based on keywords, but how keywords form a relationship to the intent of a targeted search. Whereas in the past, many in the online marketing community could get away with keyword stuffing to a certain level, the introduction of Hummingbird brings about the importance of online marketers producing more quality, detailed, long form articles that are designed to answer long-tail search phrases.
It could be argued that we are yet to fully see the real extent of Hummingbird’s impact online marketing, however, with search engines adapting to the way that we are now using long-tailed and question-like search queries, Hummingbird has undoubtedly set the stage for a future that is centred on mobile search. Online marketers must therefore adapt their strategies away from short keywords and push out more and more semantic-influenced content in order to capture more traffic. In 2014, we can only expect to see the increasing impact of Hummingbird.
In the world of online marketing, SEO has developed a terrible reputation. There is good reason for this. Alongside the hard working online marketers who thrive by working alongside their clients to create the right campaign for their business, there are also thousands of shady characters that are ready to ride in and scam businesses large and small out of massive amounts of money. These SEO Cowboys are tarnishing the good name of all other search marketers.
The question is, who are these Cowboys? Unfortunately, they can be hard to spot. It is unlikely that they ride a horse, there is little chance that they will announce themselves with the clinking of their spurs, and though they use black hat tactics to rob good honest companies of hard earned money, they seldom choose to advertise this. The whole business of being an SEO cowboy is to trick clients into believing that they are the good guys that will help you make the treacherous journey to the top of search rankings safely and in no time at all. The chances are, you won’t last long on the wagon train.
With businesses being hassled constantly by unsolicited emails and phone calls, it is important to determine what makes a good online marketer. So how can an SEO Cowboy be found? Even without a giveaway black ten gallon hat, it is simpler than you would think to separate the villains from the honest SEO guys. To find out if an SEO agency really know what they are doing, there are a few key things to consider.
- First of all, take a look at their website. What does the website look like, what is the website’s content like and more importantly, how are they ranked on Google? You should expect a good online marketer to practice what they preach on their own website. If they can’t do a decent job marketing themselves online, then how can you expect them to do a good job for you? If a potential SEO company approaches you and you can’t find their website, or it is dated and free of informative content, you would be wise to leave your cheque book in your wallet.
- Are they making unrealistic promises? Very often, if an SEO company is making a claim that seems too good to be true, that is because it is. As many businesses want instant results, SEO Cowboys often feed them what they want to hear, rather than telling them the truth. SEO is a time consuming process, and any company claiming that they will get you to the top of Google for numerous keywords overnight is likely to be using underhand tactics. Even though this may benefit you for a short time, it will do you considerable harm in the long run. Google is never fooled for long.
- It is a worrying sign if an Online Marketer trying to sell their services to you is not open about their strategies, or just bores you with jargon. If somebody claims that SEO is all a highly guarded secret, or talks at you, throwing big fancy buzz words in your face, there is a good chance that they aren’t entirely sure what they are talking about. Many Cowboys are great salesmen, but not so effective at SEO. It is also important to take note of what an SEO agency wants to know about you. A good online marketer should require as much information from you as possible about your products, services, competition, market and relevant keywords.
- Especially in the days since Google Penguin waddled into town, Social Media is an essential part of online marketing. Is your potential SEO company active on their social accounts? Do they use them correctly and effectively? If a suspected SEO Cowboy does not make regular posts, or if they don’t make relevant posts linking back to their website, they may not be too clued up on the latest Google algorithm changes and SEO techniques.
- Perhaps the most important thing to remember about SEO is that content is key. Google loves nothing more than content rich websites. Look at an SEO company’s content marketing efforts carefully to see the quality of their work. If an online marketing agency has a helpful website and a high quality blog on which they post great, informative and relevant articles on a regular basis, this is a very positive indicator that they know how to perform content marketing successfully.
Essentially, a good SEO company is an open company. Online marketers should be able to do for themselves what they claim to be able to do for you, and communicate with you on a regular basis so you both know what’s going on. For SEO to work successfully, it has to be a two way relationship, where the customer gets the same out of their online marketing consultant as they give to them.
Though many people have had negative experiences with the countless numbers of Cowboys marauding as online marketing experts, an SEO company can be a valuable addition to your business. Through honesty, communication, constant research and development, and most importantly, a cart load of hard work, the right company can help your business see excellent growth.
At SEO it Right we are proud to be helping out other local companies to provide a full online marketing service to their clients. As an SEO Birmingham company we have always worked alongside other marketing and design agencies in the local area but now with the launch of the new SEO it Right website, we are actively promoting our white label SEO services to reassure local agencies that through collaboration we can achieve better overall results for their clients.
In the current SEO climate with algorithm changes and ever increasing competition making it more difficult for many businesses, local agencies are crying out for the support of an innovative and forward thinking online marketing company.
Just last week we signed up another big design agency who will be benefiting from our online marketing services to promote their own organisation, and subsequently these services will then be sold on to their own customers as part of the overall marketing strategy they provide. This is a smart move as marketing nowadays needs to align the offline with the online elements in order to be successful – after all there is nothing more damning to a campaign to be sending out a totally different marketing message to your online and offline audience – granted they differ in terms of the way they need to be targeted and the interaction you may subsequently have with them but keeping your overall message concise is vital to building your brand.
This continuity is also important when you offer marketing services to your clients – even if you outsource SEO or social media to an organisation such as SEO it Right – you need to ensure that everything is delivered with the same degree of knowledge and measurability.
One of the key things that we have found is being able to white label all of our reporting so that our agency clients can simply forward on our analysis to their clients with minimal input. With support and guidance available from the SEO it Right team at all times, agency customers know that they can get the answers to their questions in order to pass details on to their own customers in an informed and confident manner.
It is not just about providing these services but also moving with the times and ensuring agency clients do the same. One of our current straplines is that we are more than just an SEO Birmingham company and that is because we have evolved as an organisation to offer social media, online PR, email marketing, paid advertising and website design – the combination of which is the most effective way to improve online visibility.
So if any local agencies out there need rescuing we have the resources, skills and friendly approach to help them provide the complete white label seo to customers.
Posted by Frances Berry
It is true to say that in life you get what you pay for and when it comes to online marketing this is definitely the case. Though it may seem tempting at first for businesses to go down the route of cut price SEO it will almost certainly not pay off.
Let’s look at the various elements of your online marketing and find out why cheap is not cheerful:
1) Website design – it all begins or ends with website design. A cheap website will inevitably feature a string of errors, be poorly optimised for search and in many cases not look appealing to the visitor. A website is no different to a high street store or commercial reception – it is the first thing that visitors see and if they don’t like it they won’t hang around as there are plenty of other fish in the sea. Investing in high quality, professional website design offered not just by a company who specialise in design but also in SEO will ensure you have the right foundation on which to build a successful SEO and Social Media campaign.
2) Backlink building – building backlinks is the key to organic SEO. It is these links pointing back to a site that give it credibility in the eyes or bots of a search engine. However, buying your backlinks in bulk or using cheap backlink building tools will almost certainly earn you no credibility at all and will probably see you penalised by the latest version of the infamous Google Penguin algorithm update – unleashed to protect the world from SEO spam.
3) Content creation – cheap content is something to steer well clear of. If you buy cheap content chances are it will be highly spun and probably not make much sense at all – worse still it could just be copied from elsewhere which gives Google instant grounds for dismissal. Keyword stuffing is old hat so avoid it like the plague and keep your content fresh, unique, relevant and interesting.
4) Social media – it may seem tempting to buy yourself 2000 twitter followers or 500 Facebook fans but don’t build up your hopes as these are all highly unlikely to be real people. Yes, what you have just paid for is a load of bots – they are not interested in what you have to sell! They may make your social profile look more impressive but the positives end right there.
And so in conclusion cutting corners on your SEO is a bad move. Not only will you waste money on services that don’t work but you will waste time that could be better spent in building up a successful long term SEO strategy. Contact the online marketing experts at SEO it Right today and find out more about improving your online presence.
Posted by Frances Berry