Ever wondered what goes on behind the scenes at your online marketing company? Well here’s a little taster based on some of the things we do on a typical day from our Birmingham SEO headquarters.
Firstly the day will start with a cup of tea – generally made by Claire because she is the most organised. Once the caffeine starts to tickle the taste buds we are ready to tackle a busy day ahead – because it is always a busy day if you are doing your online marketing effectively!
Monday mornings are the worst for most people which is why we like to treat our staff to a morning hoe-down as soon as they are awake. This does not mean that we do American style square dancing around the offices but more that we gather together to talk through the most important tasks for the week ahead to ensure everyone knows what they are doing who has responsibility for getting things done. Depending on what department you are in – sales, creative or technical – your day is going to be very different in terms of the work you do but will all be working towards the same goal – improving the online visibility of our clients.
Rather than bore you with the details let’s focus on the SEO team and what they get up to on a typical day…so without giving any trade secrets away they are skilled in creating content for clients’ sites, blogs, SEO, social media and SEO PR – in other words there is a lot of writing going on. It is this strength in online copywriting that we are truly proud of and what makes us such a special team – there is no outsourcing here – we just keep the staff chained to the desk all day and night (only joking…though there’s a thought…). Research also forms a big part of any day – finding newsworthy topics, identifying content is suitable for syndication, learning more about our customers so that we can be their social voice and generally keeping up with all that is new and upcoming in the big, bad world of SEO and online marketing. That’s something else we pride ourselves on – our ability and passion for R&D – without it we couldn’t keep up with new ideas, algorithm changes and the latest technology that keep us at the forefront of our industry.
Supporting clients is another vital part of the SEO’s day – helping customers to understand reporting so that they are getting all the information they need to develop their business, answering questions and providing training are just a few examples of how we provide support. The door is always open (apart from this week when it doesn’t work!) and we’re completely open and approachable in everything we do – I challenge anyone to find another SEO company in Birmingham or the UK for that matter who can provide the same honesty and integrity (ok so we’re probably not the only ones, but there’s nothing wrong in singing about your strengths).
Managing this business is stressful at times but then I wouldn’t have it any other way – working with a team of diverse, creative and enthusiastic staff makes coming to work each day something to look forward to and in an industry that never sleeps you can be assured that the next exciting thing is never far around the corner.
Tomorrow we will be dressing like pirates and eating cupcakes but that is all in another day at SEO it Right!
Posted by Frances Berry
As we begin another New Year and think what we are trying to achieve for our business it is worth revisiting the basics of Search Engine Optimisation. Search Engine Optimisation (usually known as SEO) is now an essential part of marketing for any business. Making sure traffic is coming to your website is vital to driving your business forward, bringing in new customers and keeping your current customers on board.
One of the foundations of good SEO is keyword research
. Good keyword research will help you to establish the words and phrases that people are using to find goods and services and making sure that they are placed throughout your website. If keywords are placed properly within your website then search engines such as Google and Bing will rank you highly for those words and your website will be displayed more prominently. The best possible outcome is for you website to appear on page one of a search. This inevitably means your website is more likely to be selected by the person doing the searching. All you need to do is convert that click into an order!
As a guide, any number of keywords can be selected but the more generic they are, the more competitive they are and the longer it could take to rank for them. For this reason it is more useful to select more specific keywords, which are not quite so competitive. A useful hint is to also utilise your local area and use a location as part of the keyword such as “gas engineer Sutton Coldfield”.
A reputable SEO company will be able to show you how highly particular keywords are ranked and suggest keywords that would work well for you. They can then select which keywords you would like to maximise. At SEO It Right we do this by writing fresh and original articles each month, using the keywords we have agreed with you. How many we work on depends on the package you choose with us, and we are able to be flexible with this as your needs change. Once those articles are written they are submitted to Google to index. This increases the number of backlinks your website may have which will increase your ratings
Keyword research is a vital tool in establishing your internet presence and using a good SEO company can really help you maximise your potential.
Posted by Frances Berry