SEO it Right
Aside from queueing and talking about the weather, there is nothing more British than a tea party. In the quest to give our international work placement student, Catrina, a taste of what us Brits typically enjoy for afternoon tea we rose to the occasion and brought the cake stands, scones and dainty finger sandwiches to SEO it Right.
This was also the perfect opportunity to thank Ollie, our work experience student, for his hard work, dedication and fantastic attitude this week. It’s been a pleasure showing Ollie the ropes here at SEO it Right and thanks to all the team here for making him and Catrina feel very welcome.
Ollie has been working hard all week, running usability tests on websites, doing keyword research, and collaborating with Catrina to make this fantastic video below on why businesses should use social media. He even attended and passed his very first interview with Office Manager Claire – she tells me he got the job!
It’s been another hectic week of desk swapping (for me anyway) but what a fantastic way to end, with food, drink and the great company of the SEO it Right team.
Have a great weekend!
On the 30th of April, SEO it Right will celebrate 6 years in business. Having first been set up as a specialist SEO company by our Directors Adam and Frances Berry, we have now evolved into a digital marketing agency, offering a wide range of content marketing, SEO, social media, PR and paid advertising solutions to small businesses all over the UK. One thing that has stayed the same is that we still find any excuse for cake!
To celebrate our 6th birthday, we have put together a list of 6 tips to help you build your online presence.
1. Decide on your goals
Firstly, it’s important that you establish your goals for both the short-term and long-term future. With these goals in place, as you create a strategy to grow your online presence, you can regularly turn to your goals to see how your online efforts are helping you to move forward. Rather than just building an online presence because you’re expected to, be sure to build your presence strategically so that you can work towards your business goals as a whole.
2. Build a solid website
To develop your online presence, to start with you will need a solid platform, i.e. a great website. Your website is a central place where people can learn more about your business, find out how to contact you and engage with your content.
Your website should:
- Say what your business is about in a clear message
- Contain all of your contact information
- Be optimised for search engines (SEO)
- Be mobile and user friendly
3. Provide value for your audience
Make sure the content that you are publishing is valuable to your audience. Whether this be on your website, through your social media channels, videos or a podcast, make sure that your content is of a consistent quality and provide your audience with useful information. Be the solution to their problems.
4. Be social
The internet allows you access to a huge audience. Social media can be a hugely effective way to reach your target audiences.
Being social means that you should work out which social media platforms work best for your business and regularly post and engage. As with creating any online content, consistency is important; you should develop a consistent voice and continue to provide the same value for your customers. Using social media effectively can help you gain fans and followers and once you have gained an audience, social is also a fantastic way to reach and engage the followers that have developed trust in you and like your brand. The more conversations you can draw up with your audience, the stronger the relationships that you build.
5. Always look to improve
There’s no way that your marketing materials will be perfect straight away, so don’t be afraid to publish! Your content will improve with every piece that you create if you are continually looking for ways to improve and optimise what you do. It’s a long process to work out exactly what does and doesn’t work – even the big brands are still learning from their mistakes, big or small.
6. Track your progress
Tracking your progress is the best way to know if your efforts for building your online presence are working. Be sure to track website visits, social media follows and engagement, look for spikes in traffic and look for trends.
To find out more about how we can help you to develop your business’s presence online, or to learn more about the range of digital marketing services we can provide, feel free to call us on 0121 308 0219 and our team will be happy to help.
On Friday 18th March, the SEO it Right team will be joining people from all across the UK and doing our bit for Sport Relief. To raise money for vulnerable people throughout the UK and all over the world, we will be taking part in an 8 hour sponsored walking relay. Each member of the team will take it in turns walking the streets of Sutton Coldfield throughout the working day, from 9am until 5pm.
Not only is walking a great form of exercise, but studies have also found that even a short walk on your lunch break can help to increase your productivity. People who walk or otherwise exercise regularly are commonly calmer and more alert than inactive people; even a gentle stroll can help to improve your mood, increase your output and your ability to handle stress at work.
First launched in 2002, Sport Relief is a biennial event that makes a huge difference to people in need all around the world. By bringing the British public together to get active, the strength in numbers helps to generate money to change many vulnerable people’s lives. 50% of all money raised by Sport Relief is used to help people here in the UK, with the remaining 50% being used to transform the lives of many in the world’s very poorest communities.
Sport Relief 2016 takes place from the 18th – 20th March, with fundraising events planned all over the UK, combined with fantastic television and radio entertainment to raise more funds for a brilliant cause.
To sponsor the SEO it Right team, please click here to visit our Giving Page.
Snoops, the youngest and only four legged member of the SEO it Right team is 3 years old today. He may be fully grown, but he is still as mischievous as he was as a puppy and always keeps us on our toes when he visits the office, stealthily sniffing around Riz’s desk.
Many happy returns of the day Snoops!
Here’s a sneaky peek at the brand new training tops for the Boldmere Falcons Under 8s Football team which have been sponsored by SEO it Right and were worn by the boys for the first time on Sunday:
The short sleeved tops will be worn by the boys at their weekly training sessions – the football mums were pleased to learn that the training sessions will continue to place on the Astroturf pitches so there’s no need to spend hours scrubbing at grass stains on the swanky new tops!
Official photographs will follow soon but you saw the pictures here first on the SEO it Right blog….
To find out more about the online marketing services offered by SEO it Right and how we like to help local businesses to increase their online presence, feel free to take a look at our website seo-it-right.co.uk.