December 2018
« Mar    

Useful Tips for a Mobile-First Content Strategy

It’s no secret that people in general are spending more and more time on their mobile devices. This means that a large percentage of the time, people will view your online content on a mobile device, usually as they multitask in one way or another. Frequently, they will browse the internet and social media apps as they walk, commute, or even as they watch TV or a film.

Research suggests that throughout the world, on average 42% of content is consumed on a mobile device, with this number exceeding 50% in the UK. Another telling statistic is that of the 5.6 hours we spend on the internet each day, 3 hours are usually spent on mobile devices. With this in mind, it’s essential to ensure that your content is suitable for mobile viewing.

It goes without saying that your website must be mobile friendly, but when you are creating new content for web pages or your blog, you should also take into account that we don’t consume content on a mobile device in the same way that we would on a desktop. As we will often multitask as we read content online, our attention span is often much shorter as we are forced to alternate between our surroundings and the smartphone screen.

The big question is, how do we go about creating content that engages today’s on the go, multi-tasking consumers?

These 5 tips will help you to create a mobile-first content strategy:

Use short and hard hitting headlines


Your content is worthless if people don’t click through to it in the first place. Use short headlines that sum up what your content is about and can be read without the user having to swipe or scroll on their screen.

Keep your content short


When creating content for mobile, it should be short and get to the point quickly. Whilst it’s always important to get to the point, this is especially important on mobile devices. If you think about your usual experience of using a smartphone, a reasonable amount of your time will be spent browsing to use up time in between other activities. Given that there is so much information available on a smartphone, not to mention messaging apps, calls and other notifications, there are plenty of distractions. Your content needs to draw the reader in straight away, and make its point before the reader loses interest. Use short, snappy sentences and don’t use unnecessary words.

Break your content up into chunks


As well as the written words, the appearance of your online content is also vital. As the average human’s attention span is quite limited, presenting a phone screen full of heavy blocks of content is enough to put off most readers. Always break your content into bitesize chunks that are easy to take in:

  • Use short, subtitled sections
  • Use bullet points to go into detail
  • Lots of visuals are essential to break up text

Words are important, but imagery is often more powerful. Our brains can take in information from images and graphics much faster than words, so use them to strengthen the points you are making. Videos can also be powerful, but they should be kept to a short length.

Mobile optimisation


With the sheer number of people that are using mobile devices every day, all websites should be optimised for mobile use. If people have to navigate standard web pages on a limited sized screen, the chances are that they will click off very quickly.

Mobile optimisation goes further than just your content though. It’s important to include links in your content to offer more value to the reader. However, it’s essential to think about where links will lead to – make sure the destination page is also mobile friendly.

Any links or icons should also be easily clickable for touchscreen users without the need to zoom in.

Analyse and learn from your successes and mistakes


Use analytics reports to research your mobile audience. Focus on learning more about what your mobile audience are looking for, not only on your site, but the internet in general. The more you understand about your audience, the more effectively you will be able to meet their needs.

If you need assistance in making sure your website is fully mobile friendly, or would like to learn more about creating mobile friendly content strategies, you can call SEO it Right on 0121 308 0219 and our team will be glad to help you.

Rob Edwards