June 2018
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Is Your Website SSL Secure?

As your private data travels from your web server to your web browser, SSL is your protector.

When visiting a website, you want to feel confident that you can trust it with your data and that nothing will be exposed. But how can you be sure that a website is protected?

SSL Secure

What is SSL?

If any part of your website contains, receives or transmits personal data, you will need to have an SSL certificate. Short for Secure Socket Layer, SSL is the foundation of internet security, as it ensures the safety of sensitive information as it travels from your web browser to your web server.

When a customer enters their personal details on a website, such as their name, address and often their card details, they need to know that they are using a reliable site that won’t risk their security. Therefore, SSL certificates are put in place to offer privacy and security when completing these data transfers.

Google Launches HTTPS

In August 2014 Google introduced their “HTTPs Everywhere” initiative to help make internet security a top priority for everyone. When accessing Google services, such as Google Search, Gmail and Google Drive, HTTPS encryption is readily available. Google also provides resources for other websites to avoid and repair security breaches.

With this came the SSL Certificate. Websites that show commitment to making their website safe and enforce SSL security, would be rewarded by ranking higher in Google Search results.

Some people often push SSL to the side, thinking that the extra costs are not worth it. However, making room in your budget for this extra cost will come with many benefits. You will find that more online users will be happy to browse and make transactions on your website. It may also help boost your online presence with higher rankings. And it can also represent your business as both genuine and trust-worthy.

The implications of protecting data have never been more important, with GDPR, the new data protection regulation within Europe set to come into force in May 2018.  Demonstrating your commitment to protecting your customers’ data by installing an SSL certificate will help you to tick another box on your data audit as part of your GDPR preparation.

Making Your Website SSL Secure

Visitors will stay on websites that they trust for longer periods of time and are more likely to make transactions with you. When you see the green padlock in the web address bar, this indicates that the website is SSL certified. This is important as you know that any data entry is protected and will never be exposed.

This trust is very important with online shoppers and many people will leave your website if they cannot see any kind of mark or seal that represents security. Google have suggested the following tips for setting up your SSL certificate:

  • Take time to research the different certificates available to find which suits your website best: single, multi-domain or wildcard certificate
  • Make sure you can trust the source in which you are obtaining your SSL certificate from
  • Use certificates that come with 2048-bit keys
  • Always allow search engines to index your website and stay clear of the noindex robots meta data
  • All your other domains should use protocol relative URLs

Next Steps

Here at SEO it Right we offer fully supported SSL protected websites to ensure you and your customers are operating safely. Get in touch with our expert team on 0121 308 0219 to discuss building a new, secure website for your business, or installing an SSL certificate on your existing site.